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会计学Threeappleschangedtheworld.ThefirstoneseducedEve.ThesecondoneawakenedNewtown.ThethirdonewasinthehandsofSteveJobs.Mr.JobswithSteveWozniak,theotherSteveofApple.BothStevesandRonaldWaynefoundedthefirmin1976inthegarageofJobs’parents.SteveJobsandtheAppleII,whichwasintroducedin1977.Itwasnotyet“insanelygreat”,ashewantedittobe,butoneofthefirstsuccessfulpersonalcomputers.IntroducingthefirstMacintoshin1984.Thenow-legendarycomputerwasannouncedtothewiderpublicbyatelevisioncommercial,airedduringtheSuperBowlinJanuaryofthatyear.ItwasthefirstcomputerdonotuseDOS.Mr.JobsattheNeXTheadquartersinPaloAlto.Afteraninternalpowerstruggle,hewasfiredfromApplein1985andlaterfoundedNeXTwith$7mofhisownmoney.PitchingNeXT’smachinesatacomputerconferencein1991.Althoughthecomputersweregenerallyacclaimed,theydidnotsellwell.In1993NeXTbecameasoftware-onlycompany.AtapressconferenceinSanFrancisco.Inlate1996AppleboughtNeXTfor$429m.afewmonthslater,GilAmelio,Apple’sboss,wasoustedandMr.Jobsbecame“interim”,thenfullCEO.SteveJobsin1993,inwhatbecamehischaracteristicoutfit:ablackturtleneckshirtwithjeansandsneakers.Alwayswearingthesameclothessavedhimtimeeverymorningbecausehedidnothavetodecidewhattowear.OneofMr.Jobs’smostsurprisingmovesafterhisreturntoApplewastoopenachainofflashyAppleStores,startingin2001.Thedecisionwasmockedbyanalystsbutprovedtobehugelysuccessful.Applenowhasover350stores.SteveJobslaunchesaspecialU2-brandediPodwithBono,theband’sleadsinger,in2004.TheiTunesMusicStore,launchedin2003,quicklybecametheleadingonline-musicretailer.SteveJobsmakesasurpriseappearanceattheAppleStoreinPaloAlto,California,forthelaunchoftheiPhone1inJune2007.LargequeuesformedatAppleStoresaroundtheworld,sometimesdaysinadvance.SteveJobsshowsascenefrom“Up”,aPixarfilm,duringhisspeechintroducingtheiPadin2010.Pixar’sflotationin1995madeMr.Jobsabillionaire.ThefirmwassubsequentlytakenoverbyDisney,ofwhichMr.Jobsbecamethelargestshareholder.AgauntMr.JobsatthelaunchoftheiPad2inMarch2011.ItwasnotjustApple’sproductsthatgotthinneroverthepastdec
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