此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。PAGEPAGE3医药营销专业毕业论文提纲中老年保健品营销策略张洁湖北中医药高等专科学校，湖北省荆州市荆州区434000目录引言...............................................................21我国保健品营销策略分析..............................................21.1突破礼品完善攻效..................................................21.2终端要地势在必得..................................................21.2.1营业员导向........................................................21.2.2终端包装陈列......................................................21.2.3终端达标标准.....................................................21.3媒体公关............................................................21.4稳守城镇大开周边..................................................21.5团队管理愈加重视..................................................32销售策略.............................................................32.1传单..............................................................32.2软文炒作..........................................................32.2.1概念创新..........................................................32.3促销..............................................................32.4企业营销策略存在的问题..............................................32.4.1不合理的管理模式..................................................32.4.2人才结构与用人机制的问题..........................................33策略营销有利于整合多种营销模式......................................33.1策略营销使企业市场定位更加明确......................................3结束语...............................................................4参考文献.............................................................4致谢.............................................................41