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ScienceandtechnologyenterprisesMarketingStrategyABSTRACTWiththeingofknowledge-basedeconomy,higll&new—techenterprisesplayanincreasinglystrategicroleinnationaleconomy,andalsomakegreatcontributetoprovidingadvancedproductsandservices,promotingtechnicalprogress,enlargingemploymentanddevelopingthenationaleconomicpetitivepower.ButwhiletheymakeaSUCCESSuponadvancedtechnologyandhi—techproducts,theyusuallyputtoomuchemphasisolltechnologyadvantages,accordinglyneglecttheresearchandapplicationsofmarketingstrategyandmanagement,andthencausedtheMarketingMyopiaresultinginpassivenessevefldefeattothemanagement.Sohowtoexercisemodemmarketingtheories,researchandconstitutemarketingstrategyandpolicyoflIigh&new-techenterprises,andprovidenecessarytheorybaseandsuppoaingtothemarketingproblemsofhiigh&new-techenterprises,hassomerealitysignificanceandgeneralizeapplicationvaluetopromotecontinuance,healthyandrapidlydevelopmentofhigh&new—techenterprises.KEYWORDS:high&new-techenterprise,marketingstrategy,technicalmarketing,innovationofmarketingtheoriesFirst,thescienceandtechnologyenterprisemarketingstrategyMarketingstrategyistheenterpriseundertheguidanceofthemarketingconcept,theapplicationofmodernmanagementmethods,foraperiodoftime,thedevelopmentoftheoverallbusinessmarketingideasandplanning、Marketingstrategyconsistsofthreedifferentlevelsofcontent:targetmarket,marketpositioningandmarketingmix、Theso-calledtargetmarketisthepanyestablishedtoservecustomers、Theso—calledmarketpositioningisanenterprisecultivatecertaincharacteristicsfortheproduct,andestablishacertainimageoftheproduct,inthemindsofcustomersinordertoformaspecialpreference,itistoattackthetargetmarketpointofattackanddefensepointselection、Marketingmixistheenterprisetomeettheneedsofthetargetcustomergroupscanbebinedcontrolvariables,offensivetargetmarket,occupythemarketpositioningoftheweapon,whichisthemarketingstrategy,accordingtothetraditional4Pconceptingeneral,includingproductstrategy,pricingstrategy,distributionstrategy,marketingstrategyandthestr