毕业论文中英文资料外文翻译文献文献翻译原文MarketingtheoryMcCarthy(E.J.Mccarthy),in1960,alsounderthemicro-marketingdefinition:Marketingistheresponsibilityofbusinessactivities,productsandserviceswillbedirectlyfromtheproducertowardstheconsumeroruserinordertomeetcustomerneedsandtheachievementofthecompanyprofits,butalsoaprocessofsocio-economicactivitieswiththeaimtomeetthesocialorhumanneeds,toachievesocialgoals.thisdefinitionthanintheUnitedStates,althoughthedefinitionofmarketingassociationastepforwardthatmeetcustomerneedsandrealizethecompany'soperatingprofitasagoal,buttwodefinitionsthatmarketingactivitiesareproductionactivitiesinthebeginningoftheendofthemiddleafteraseriesofbusinesssalesactivities,whenthecommoditytotheuserthehandsoftheend,theenterprisemarketingactivitiesandthereforeislimitedtothenarrowscopeofcirculation,ratherthanoperatingasabusinessforsalethroughouttheentireprocess,includingmarketingresearch,productdevelopment,pricing,distribution,advertising,publicityreports,salespromotion,marketingstaff,after-salesserviceandsoon.ChristianGrnroostothedefinitionandemphasizedthepurposeofmarketing:Marketingisintheinterestsofawhole,throughmutualexchangeandcommitmenttoestablish,maintain,consolidateandconsumersandotherparticipantsintherelationshipbetweenthepartiestoachievethepurpose.Thisdefinitionhasbeeninuseeversince,untilthesummerof2004wasrevised.Thenewdefinitionisnearly20yearsonthemarketingofthefirstamendmenttothedefinition,nowonderthemajorityofmarketersattracteduniversalattention.Thedevelopmentofmarketingtheoryhasthefollowingfourstages:Thefirststage:start-upphase.Marketinginthelate19thcenturyto20intheUnitedStatestheworld'screationof20,duetoindustrialdevelopmentandmarketingatthistimebyaverynarrowscopeofthestudy,butresearchandcommercialadvertisingnetworksettings.IslandinIllinoisandotherrelatedcoursesattheuniversities.Bythe"AssociationofAmericanAdvertising"to"NationalAdvertisingandMarketingAssociationofScienceTeachers",tomarketingresearchtoensuretheorganization.Atthistimeofmarketingresea