ConsumerGoodsImplementationGuideline(Beverage)快速消费品处排面陈列指导原则(烟酒饮料部门)OBJECTIVE:目的：TheimplementationofthebeveragedeptmustberespectedaccordingtothedirectiongivenSDD.饮料部门的排面陈列须遵守SDD的指导原则HOW?:方式？：-ApplytoallyourdepartmentthefamiliessequencesdefinedbySDD.适用于部门中SDD所定义的系列分类-Optimizeyourlinearrepartitiontopromoteyoursales&profits.优化排面，以推动销售量和利润1.Theconfigurationofthegroupfamily1.大分类的结构customerflow消费者流向familyallocation中分类分配averagelinearmeter平均地面线Index100-SOFTDRINK1000CarbonatedDrinkAverageLinear:14elementsPlan-o-gram(Average12elements)Carbonatedisdividedbyflavors:Cola,Lemon,Orange&Others.碳酸水按口味分为:可乐,柠檬汽水,橙味汽水和其它口味汽水.Inthesamecategory,it’sdisplayedbypackage:Can,Smallbottle,Middlebottle,Bigbottle.在同分类中按包装陈列:罐装,小瓶,中瓶,大瓶.Otherflavorbehindtheorange.其它口味汽水陈列在橙味汽水后面.Insidecola,startfromthedietcola.在可乐中,把健怡可乐陈列在每节货架的开头.1001JuiceAverageLinear:12elementsPlan-o-gram(Average12elements)Verticallybyflavor,suchasorange,appleandotherjuice.按口味垂直排列,如橙味苹果味等果汁.Insideoneflavorverticallydisplayedby100%juiceand10%~20%Juice,thenbypackage:bottle&Box.同一口味,先按浓度,再按包装(瓶或盒).Insideotherjuice,it‘sdividedbyGreen&Red.在其它果汁中可分为绿色和红色果汁.1002FunctionDrinkAverageLinear:4elementsPlan-o-gram(Average3elements)Step1:Verticallybyfunction:Sportdrink,Healthydrink,coffee.第一步：按功能垂直排列:运动饮料,保健健康饮料及咖啡.Step2:Verticallybybrand,thenbyflavor.第二步：按品牌,再按口味垂直陈列。Step3:Fromuptodownissmallpackagetobigpackage,andhighpricetolowprice.第三步：按包装由小规格到大规格，价格由高单价至低单价，从上至下排列。SouthRegionSouthRegionSouthRegionSouthRegionVerticallybyfunction:Sportdrink,Healthydrink,coffee.按功能垂直排列:运动饮料,保健及功能性饮料,咖啡.Fromuptodownissmallpackagetobigpackage,andhighpricetolowprice.Andverticallydisplayedbyflavor.按包装由小到大，价格由高至低，从上至下排列.。并且按口味垂直陈列。1003TeaDrinkAverageLinear:6elementsPlan-o-gram(Average6elements)Teaisdividedby5subfamily:Milk&Herbaltea,Flavoredtea,blackteaandGreentea.茶饮料分五种:奶茶,凉茶,加味茶,红茶和绿茶.Flavoredteaisimplementedverticallybyflavor:lemon,Other…Insidelemonflavor,separate