经济管理学院营销与策划系股票投资分析报告分析对象：光明乳业证券代码：600597目录一、基本分析.........................................................................................31、宏观经济分析................................................................................................................31.1财政政策............................................................................................................................31.2货币政策............................................................................................................................41.3汇率政策............................................................................................................................52行业分析.............................................................................................................................52.1利好....................................................................................................................................52.2利空....................................................................................................................................63、公司财务横向分析.......................................................................................................73.1资产与负债........................................................................................................................73.2现金流量............................................................................................................................83.3利润构成与盈利能力.........................................................................................................84、公司财务纵向分析.......................................................................................................9二、技术分析.......................................................................................111、K线理论分析..............................................................................................................11（1）K线和成交量.........................................................................................................