NetworkscienceandtechnologynewsneedscarefulstudyAscience-inclinedaudienceandwidearrayofcommunicationstoolsmaketheInternetanexcellentopportunityforscientistshopingtosharetheirresearchwiththeworld.Butthatopportunityisfraughtwithunintendedconsequences,accordingtoapairofUniversityofWisconsin-Madisonlifesciencescommunicationprofessors.DominiqueBrossardandDietramScheufele,writinginaPerspectivespieceforthejournalScience,encouragescientiststojoinanefforttomakesurethepublicreceivesfull,accurateandunbiased（公正的）informationonscienceandtechnology."Thisisanopportunitytopromoteinterestinscience--especiallybasicresearch,fundamentalscience--but,ontheotherhand,wecouldbemissingtheboat,"Brossardsays."Evenourmostwell-intendedeffortcouldbackfire,becausewedon'tunderstandthewaysthesesametoolscanworkagainstus."RecentresearchbyBrossardandScheufelehasdescribedthewaytheInternetmaybenarrowingpublicdiscourse,andnewworkshowsthatastapleofonlinenewspresentation--thecommentssection--andotherubiquitous（普遍存在的）meanstoprovideendorsementorfeedbackcancolortheopinionsofreadersofeventhemostneutralsciencestories."Today,Icanusemymobilephone,tablet,orlaptoptoalmostinstantlylookupmoreinformationthaneverbefore,"Scheufelesays."Butthewaymostpeoplelookupinformationinonlinesettingsmaysignificantlyrestrictwhattypesofinformationtheyencounter."Onlinenewssourcesparedowndiscussionorlimitvisibilityofsomeinformationinseveralways,accordingtoBrossardandScheufele.Manynewssitesusethepopularityofstoriesorsubjects(measuredbythenumbersofclickstheyreceiveortherateatwhichuserssharethatcontentwithothersorothermetrics)toguidethepresentationofmaterial.ThesearchengineGoogleoffersuserssuggestedsearchtermsastheymakerequests(offeringup"nanotechnologyinmedicine,"forexample,tothosewhobegintyping"nanotechnology"inasearchbox).Usersoftenavailthemselvesofthelistofsuggestions,makingcertainsearchesmorepopular,whichinturnmakesthosesearchtermsevenmorelikelytoappearassuggestions.网络科技新闻需要仔细研究一个科学倾斜的观众和一系列通讯工具使互联网成为一个优秀的机会为科学家希望与世界分享他们的研究