Proposalforreshapingtheshampoobrand“Venus”ContentsTOC\o"1-3"\h\z\uHYPERLINK\l"_Toc217396431"ExecutiveSummaryPAGEREF_Toc217396431\h1HYPERLINK\l"_Toc217396432"IntroductionPAGEREF_Toc217396432\h1HYPERLINK\l"_Toc217396433"FindingsandAnalysisPAGEREF_Toc217396433\h2HYPERLINK\l"_Toc217396434"1.StrengthsPAGEREF_Toc217396434\h2HYPERLINK\l"_Toc217396435"2.WeaknessesPAGEREF_Toc217396435\h2HYPERLINK\l"_Toc217396436"3.OpportunitiesPAGEREF_Toc217396436\h2HYPERLINK\l"_Toc217396437"4.ThreatsPAGEREF_Toc217396437\h3HYPERLINK\l"_Toc217396438"5.ProductStrategyPAGEREF_Toc217396438\h3HYPERLINK\l"_Toc217396439"6.AdvertisingplanPAGEREF_Toc217396439\h3HYPERLINK\l"_Toc217396440"7.SalesStrategyPAGEREF_Toc217396440\h4HYPERLINK\l"_Toc217396441"8.CostBreakdown(UnitofMeasurement:RMByuan)PAGEREF_Toc217396441\h4HYPERLINK\l"_Toc217396442"9.BenefitsPAGEREF_Toc217396442\h5HYPERLINK\l"_Toc217396443"10.RisksandManagementPlansPAGEREF_Toc217396443\h5HYPERLINK\l"_Toc217396444"ConclusionPAGEREF_Toc217396444\h6编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第页共NUMPAGES8页第PAGE\*MERGEFORMAT6页共NUMPAGES\*MERGEFORMAT8页ExecutiveSummaryDuetothereputationoftheproducthasdeclined，themarketshareofbrand“Venus”iscontinuingtodecline.Asaresult,"Venus"ShampooCompanyisfacingaseriouscrisis.Thecompanyhasachoiceoftwomarketingprograms——pricecutsorreshapethebrand.AftertheanalysisofthemarketsituationandtheSWOTanalysisof“Venus”ShampooCompany,wedecidetoadoptthemarketingplanofreshapingthebrand.“Venus”ShampooCompanywillimplementtheplanthroughaseriesofadsandproductupdatestrategysoastoreshapethebrand.Themarketingplanwillcost2,000,000yuan.Throughtheimplementationofthisplan,"Venus"willonceagainbecomeoneofthemostwell-knownshampoobrands.Besides,thesalesvolumeof“Venus”shampooisexpectedtoriseby25%,andthecompany'sprofitwillriseby15%.IntroductionThebrandof"Venus"isbornin1990,whichaimedatth