思想与战略(英文PPT20.pptx
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思想与战略(英文PPT20.pptx

思想与战略(英文PPT20.pptx

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IdeasandStrategyTodayDevelopinganideaUnexpectedusersWhatwouldittaketomakemyproductathalfthecost?1.Whatisthebiggesthassleaboutthisproduct?Forwhatsubgroupofusers...Forwhatsubgroupofusages...Etc.2.WhatdotheBatmanmovie,rollerblades,andBenandJerry’shaveincommon?3.HowwouldIdothingsdifferentlyifIhadperfectinformation?4.Wherearethesearch,orderentry,andtrackingcostsalargepercentageoftotalcosts?RawmaterialsuppliersTodayCreateanewstandardofperformancethatpreviouslywasnotrecognizedasimportantbutbecomesoneofthecriticalbuyingfactorsforatargetmarketPrimaryeffectsSecondaryeffectsTodayAstrongbusinessconcept...ProductrangeTargetcustomersChannelsGeography“Thecompellingreasonwhythetargetcustomershouldbuyyourproductinsteadofalternatives”ReinforcingbusinesssystemTodayRealvalueAbsoluteresourcescarcityTruenetworkexternalitiesFalsevalue“Controllingthespace”