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StrategyPractitionerToolsTableofContentsCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceEstablishSegmentationObjectivesCitations-ClientandIndustryExperienceTheExperienceCurveforecastsfuturetrendsincost/laboranddeterminestherelativecostpositionofvariouscompetitors.Thetoolquantifiescostsavings,theoreticallyachievedthroughexperiencegainedinconductingaprocess.ApproachCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceTheFitvs.AttractivenessModeloptimizesstrategybydevelopingasenseoftherealisticstateofthemarketandcompanyaffairs.TheModelcomparesproductfitwithamarkettoproductfitwithacompany’sobjectives.ApproachCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceGrowthShareMatrixSupplementCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceAnswerstoEachCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceCitations-ClientandIndustryExperienceScenarioEnvisioningisapowerfulapproachforcompaniesinindustriesthatareexperiencingrapiddiscontinuouschange–wherethefuturecannotbeextrapolatedfromthepastandpresent.ScenarioEnvisioningfulfillsthekeyneedsforformulatingstrategyinarapiddiscontinuouschangeenvironment.Thecentralconflictineconomics….isthebattlebetweenpastandfuture,thewarbetweentheexistingconfigurationofindustriesandtheindustriesthatwillsoonreplacethem,”observedtheWallStreetJournalrecently.Afewyearsago,plannerslabeledsuchindustrytransformation“discontinuity,”orabreakinestablishedtrends.Amoredescriptivewordis“convergence,”onetypeofdiscontinuitythatcreatesanewsetofcustomervaluesandproductswhentwoormoreindustriesortechnologiescollide.Thisphenomenonhasalreadyredefinedmanymarke
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