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-----WhatisNikeDefinition:TheU.S-basedmanufacturerofathleticshoes,apparelandsportsequipment.Stocksymbol:NIKEAnnualrevenue(2008):morethan$18billionFounders:BillBowerman,PhilipKnightYearestablished:1964(predecessorasBlueRibbonSports)Industry:Sportswear/equipmentCEO:MarkParkerStaff:30,200Products:shoes,apparelandsportsequipment,accessoriesSlogan:JustDoIt!GlobalMarketSharesNikeDominanceStrengthsContractswithabout700shopsworldwide,runsofficesin45countries;managesfactoriesinlowcostcountries(China,Indonesia,Taiwan,Thailand,India,Vietnam,Philippines,Pakistan,andMalaysia);BelongstoFortune500companieswhich2008totalrevenueexceeded19billionUSD;Employsmorethan30.000peopleworldwide;Strongmarketingstrategy(cooperatewithNBA,sponsorsportstar);Strongbrandrecognition(No.25intherankingofInterbrand);marketingstrategystrategyAdvertisingstrategyEspeciallyIndiahasmanycheaplabors,thencanthroughthisreducingcost.Nikeisafashionbrand,itsfashionableelementsshouldcontinuetobeactive.(e.x:ConsumersthatwearNikeproductdonotalwaysbuyittoparticipateinsport)Emergingmarket(ChinaandIndia);Chinahasalargepopulation,theycanpaymoreattentiontoChineseconsumers.AswellasChina’seconomygrowsrapidly.Chinawillbeapotentialmarket.Porter’sfiveforcesanalysis:ChineseMarketTHANKYOUTodaywewillintroduceNiketoallofyou.Asafamousbrand,certainlyitshouldbepaidattentionto.Firstlet’slookatitsoverview.Thepiechartisaboutitsmarketshares,wecanseeithasabsoluteadvantage.Herearesomeofthestrengths.Afterourresourcing,wedecidedtointroducethemarketstrategydetailedly.读图及旁边的话。Intheprocess,wealsodiscoversomeweaknessofNike.Lookatthechart,athleticfootweardevelopverywell,butotheraspectsarestillweak.接着读下面两个图,简单叙述一下。Comparedtofootwear,apparelonlyoccupy7%.,muchlessthanit.然后再说一下人群方面,工作环境方面。Certainly,weaknessisalsoopportunity.Threats我认为可以不说,你们愿意加上的话,我觉着还应该再说的详细一点。9、静夜四无邻,荒居旧业贫。。3月-253月-25Thursday,March6,202510、雨中黄叶树,灯下白头人。。13:26:4513:26:4513:263/6/20251:26:45PM11、以我独沈久,愧君相见频。。3月-2513:26:4513:26Mar-2506-Mar-2512、故人江海别,几度隔山川。。1