目录一、绪论1.1设计的目标...............................................................................................................11.2方案设计的思路.......................................................................................................11.3任务分配表...............................................................................................................1二、元气森林基本介绍2.1元气森林简介...........................................................................................................22.2品牌理念...................................................................................................................2三、元气森林分析3.1元气森林市场分析...................................................................................................33.2市场调研分析...........................................................................................................43.3目标消费者定位.......................................................................................................6四、竞争对手分析4.1巴黎水Perrier........................................................................................................64.2健力宝微泡水...........................................................................................................84.3目标客户分析.........................................................................................................10五、元气森林推广方案5.1微信推广.................................................................................................................105.2微博推广.................................................................................................................105.3小红书推广.............................................................................................................125.4跨界联合推广.........................................................................................................125.5线下推广.................................................................................................................13六、结论.........................................