课程名称:课程名称:供应链管理麦当劳案例分析报告目录1理论基础....................................................................................................................31.1供应链绩效评价概述......................................................................................31.2供应链绩效评价指标......................................................................................31.3供应链绩效评价应遵循的原则......................................................................31.4本案例采用的指标体系..................................................................................42案例背景介绍与分析................................................................................................42.1麦当劳公司简介..............................................................................................42.2麦当劳供应链简介..........................................................................................42.3麦当劳供应链面临的挑战..............................................................................52.4案例问题分析.................................................................................................63.麦当劳供应链绩效分析............................................................................................63.1交付绩效(DeliveryPerformance).....................................................................63.2供应链反应能力(Responsiveness)...................................................................93.3资产与库存....................................................................................................103.31资产周转次数.......................................................................................103.32库存周转率...........................................................................................123.33库存期...................................................................................................133.4成本指标........................................................................................................143.41利润.......................................................................................................143.42成本........