浅谈奇宝居时尚毛绒玩具经营管理策略.doc
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浅谈奇宝居时尚毛绒玩具经营管理策略.doc

浅谈奇宝居时尚毛绒玩具经营管理策略.doc

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浅谈奇宝居时尚毛绒玩具经营管理策略目录Abstract·················································1内容提要················································2毛绒玩具市场的现状与前景·····························31.1毛绒玩具市场目前的发展状况··························31.2毛绒玩具未来的发展方向······························3二、毛绒玩具的定价·······································42.1毛绒玩具的成本分析·································42.2毛绒玩具的定价策略和技巧····························4如何提升毛绒玩具的销量·······························53.1毛绒玩具的主要要消费人群···························53.2消费人群的消费心理和行为····························6如何将定价与消费者的行为紧密联系起来·················7结束语···············································7参考文献·················································7AbstractTheQinbaofamilyfashionplushtoystoreofXiangshanCounty,locatedinpedestrianstreetsofXiangshanCounty,itisthefirstplushtoystoresinXiangshanCounty,thisstoreiscommittedtobuildinga"fairy-taleworldaroundyou",Ihopebecausetheirrealityandlifegapbetweenadreamstretch!Nowadays,plushtoysisnotjustchild'spatented,itsmainconsumergrouphasshiftedtotheadultpopulation.Totheproconstructionofafairytalecastleisthegoaltheyhavebeen!Plushtoysconsumergroupsextendingfromchildrentoadults,aplushtoyoperatingsystemwillbesuccessfulanimportantcriterion,whetherhecangetthehigherinterestsofanimportantconditionfor.Butinbusinessmanagementdefectsisplushtoysventuredefects.Forexample,theproductsdonotmeetthemarketdemand,unreasonablepricing,thereisnorealanalysisofconsumerbehaviorandpsychologyandsoon.Theseproblemsmakethedevelopmentofplushtoysencounteredabottleneck.Inthispaper,anoverviewofthetheQibaofamilyfashionplushtoystoreoperatingconditions,thestateofdevelopmentoftheplushtoymarket,pricingskillsandconsumerbehaviorandpsychologicalanalysis,thepricingoftheproductssoldsomesuggestions,asmuchaspossibletoattracttheconsumerbehavior,meetconsumerpsychology.Keywords:Keywords:Plushtoymarket;Pricing;Consumerpsychology;Consumerbehavior浅谈奇宝居时尚毛绒玩具经营管理策略内容提要象山县奇宝居时尚毛绒玩具店,位于象山县步行街奇宝家族时尚毛绒玩具店,是象山首家毛绒玩具专卖店,这家店致力于打造