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1http://www.china-doll.org提供英語論文代寫服務,,EMBA,MBA英文論文代寫,essays,casestudy,assignments,MBAcoursework,thesisanddissertationEMAIL:chinadollpublishing@gmail.comIM:[email]customerservicechinadoll@live.com[/email]SKYPEID:chinadoll.publishing.onePepsiCo:ExternalConsiderationsOverviewPepsiCoispopularlyassociatedwithitsflagshipproductPepsiCola.WhilePepsiColaisasizableportionofPepsiCo’srevenuestream,PepsiCoactuallyhassignificantrevenuegeneratedfromaslewofotherproductsanddivisionssuchasPepsiCoBeveragesNorthAmerica,PepsiCoInternational,Frito-LayandQuakerFoodsNorthAmerica(Overview,2005).PepsiCo’sPepsiColahaslongbeensecondinmarketsharetoCoca-ColaandthecompetitionbetweenPepsiandCokehasbeenthestuffofbusinessschoollegendformanyyears.However,thankstoaseriesofstrategicacquisitionsandmarketentrymovesinternationally,PepsiCoasacompanyhasfinallyovertakenCokeinoverallmarketshareandperformance:“PEPSICO...hasracedaheadof...Cokeinoverallgrowthrates.PepsiCoearningslastyearsurged18%to$4.2billiononrevenuesof$29.3billion,up28.5%...Coke's11.5%earningsgrowthto...4.4%revenuegrowthto$22billionfor2004”(Steiner,2005,para.2).ItcouldbesaidthatPepsiCohaslostthecolabattlebutwontheoverallwarwithitsarchrivalCoca-ColaCompany.PepsiCohasdonethisbybecomingasnackfoodandbeverageCompanywithoperationsinmorethan200countriesworldwide,over143,000employeesbothnationalandinternationalandover$4billioninrevenues(PepsiCo,2004,p.4).Increasingly,PepsiCo,asmostotherlargeMNCshavedone,isrelyingonoverseasexpansiontofuelitsfuturegrowthandearnings.ExternalFactorsPepsiCo’sstrategicsightsaresetoninternationalexpansion.SteinerpointsoutthatPepsiInternationalbecamePepsi’slargestdivisionin2004andthistrendislikelytocontinue(2005,para.3).AlthoughtheUnitedStatesandmorebroadly,NorthAmerica,istheworld’slargestsnackmarket,itsgrowthisrelativelyflat(Flannery,2004,para.4).Thesetwostrategicobservationscertainlylendmuchcredencetoanoutwardfocusingstrategyofgrowthan
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