SOME VITAL FACTORS WHEN WRITING A PRESS RELEASE 写新.doc
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SomeVitalFactorsWhenWritingaPressReleaseApressreleaseisaninterestingnewsstorythatseekstoelucidatetothenewsmediathenewsworthinessofaparticularperson,event,serviceorproduct.Awell-writtenHYPERLINK"http://tuiguang123.com/%E8%8B%B1%E6%96%87%E6%96%B0%E9%97%BB%E7%A8%BF/"pressreleasenotonlycreatesapositivebuzzinthelocalnewspapersortelevisionchannels,buthelpsinSearchEngineOptimization.Tangoftuiguang123.comsaid:thisinturnbringsmorevisibilityandexposuretoyourwebsiteorbusiness.However,beforeembarkingonthetaskofwritingaHYPERLINK"http://tuiguang123.com/%E8%8B%B1%E6%96%87%E6%96%B0%E9%97%BB%E7%A8%BF/"pressreleaseyoumustkeepsomevitalfactorsinmind.AgreatpressreleaseshouldcontainvitalpartssuchasattractiveHeadlinefollowedbyaDatelineandIntroduction.TheintroductionshouldprecedethemainbodyofthePressreleasewhichinturninfollowedbyBoilerplateoran“About”section.Accordingtothetuiguang123.com,thelastsectionofaPressreleaseismadeupbytheMediacontactinformation.APressReleaseHeadlineisthemostvitalpartofapressrelease.WhilewritingaHYPERLINK"http://tuiguang123.com/%E8%8B%B1%E6%96%87%E6%96%B0%E9%97%BB%E7%A8%BF/"pressrelease,youshouldrememberthatthemediahouseswhereyouplantosendyourpressreleasearen’treallyinterestedinbringingpublicitytoyourwebsiteofevent.Theyareinterestedingreatnewswhichwouldbeattractivetotheirreaders.So,youhavetostatethemostexcitingnewsaboutyourproductorserviceinfewestwordspossible.Thereshouldbesomethinguniqueandattentiongrabbingabouttheheadline.Inthisregard,youcanevenemulatethenewspaperheadlinesthatyouseeineverydaylife.Thedatelinethatfollowstheheadlineshouldcontainthereleasedateandoriginatingcityofthepressrelease.Theintroductionpartofapressreleasewhichfollowsthedatelineholdsquitealotofimportance.Theintroductionprovidesabriefsummaryofwhatistofollow.Itusuallyprovideswho,whyandhowaspectofthestory,andthereisnoroomforfabricationthere.Thepressreleaseintroductionorthelead,asitismorepopularlyknown,shouldcontainonlykeyfacts.However,thefactfilledintroductionshouldbesuccinctyetin