LessonSevenACounter-offerObjectiveUponcompletionofthischapter,thestudentswill:1.beabletowritelettersnegotiatingabouttradingtermswithothercompanies.2.knowtheeffectofcounteroffer.3.beabletomakeconcessionsandattackspolitelyandreasonablywhenwritingcounter-offers.introductionAbouttheletter:Thelettergiveninthislessonisacounter-offermadebytheimporter.Asamatteroffact,thereisseldomacaseinwhichanofferisacceptedstraight-forwardedlywithoutpricehagglingorfurtherexchangeoflettersandcablesafteranofferismade.Inmakingacounter-offerthewriterwouldhavetoexplainwhytheofferisunacceptableandatwhatpriceoronwhattermsbusinesscanbedone.Structureofbusinesslettersoncounter-offerTheExplanationofSampleLetterAftercarefulcomparisonwithsimilargood,wefindyourofferonthehighside.ThecurrentshampoomarketisswollenupwithvariousbrandsandqualitybrandssuchasRejoiceandPond’sareeasilyavailable.经与同类货物作仔细比较，我们发现你方报价有点高。当前的洗发精市场充斥着各种各样的品牌，像飘柔、旁氏等优质产品很容易买到。LanguagePointsThesebrandshavealreadygainedrecognitionofthelocalmarket.Intermsofshampoo,manyconsumersarereluctanttoacceptnewproducts.Asanewbrand,thebiggestsellingpointofyourproductwillbeitshaircarefunction.而且这些品牌都已得到我地市场的认可。就洗发精而言，很多消费者不愿接受新产品。你方产品作为新品牌，最大的卖点将是它的护发功能。Althoughitsqualityhasalreadymeasureduptoourcustomer’srequirement,itstillneedspriceadvantageinordertoopenupamarkethere.Otherwiseitcanhardlycompeteagainsttheestablishedbrands.尽管质量上虽然已经达到客户要求，但要想在我地市场打开销路，必须还要具备价格优势，否则是很难与一些老牌产品竞争的。LanguagePointsInviewofthis,ourcustomersrequestyoutoreduceyouroriginalpriceby10%.Pleaseconsiderthisandgiveusapromptreply.鉴于此，我方客户建议将原报价减10%。请考虑并作及时答复。LanguagePoints关于降价关于降价关于降价关于降价SummaryKeytoLessonSevenII.Fillintheblankswithproperprepositions:1.on,for2.with,of3.for,to,by4.between,of,on,for5.For,from,at6.of,in,of7.by,for8.in,withIII.Completethefollowingletters:(A)receipt,separate,reach,special,confirmation,acceptable,order(B)enquiry,to,value,make,terms,reduced,observed(C)offering,price,carpet,by,come,counter-offer,replyIV.TranslatethefollowingsentencesintoChi