毕业论文（2013届）题目调查苏宁易购实体店与在线店学院新华学院专业电子商务年级2009级学生学号学生姓名石洁指导教师赵馨2013年4月摘要随着电子商务的发展，越来越多的传统企业开始启用电子商务手段作为创收渠道，电子商务在国内日渐成熟，B2C的网上商店的发展是势不可挡的。时下，网购、团购已经越来越深入到人们的生活，影响生活甚至于改变着我们的生活。本文从概念、优劣势等几个方面介绍在线店与传统实体店的不同，然后列举苏宁易购进行分析得出结论。【关键词】：在线店，实体店，苏宁易购，B2CAbstractWiththedevelopmentofe-commerce,moretraditionalmeansasarevenue-generatingchannellaunchedtheenterprisee-commerce,e-commerceinthecountryreachingmaturity,developmentoftheB2Conlinestoreisoverwhelming.Nowadays,onlineshopping,groupbuyinghasbecomeincreasinglydeeperintopeople'slives,livingandevenchangingthewaywelive.Thispaperwillbepresentedfromseveralareassuchasconcept,advantagesanddisadvantagesofonlineshopsandtraditionalstoresaredifferent,thenlistedsuningTescotoanalysisdrawconclusions.【Keyword】：Shoponline,store,suningTesco,B2C目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc354322762"1基本概念阐述PAGEREF_Toc354322762\h1HYPERLINK\l"_Toc354322763"1.1传统零售业和电子商务PAGEREF_Toc354322763\h1HYPERLINK\l"_Toc354322764"1.1.1传统零售业的概念PAGEREF_Toc354322764\h1HYPERLINK\l"_Toc354322765"1.1.2电子商务的概念PAGEREF_Toc354322765\h1HYPERLINK\l"_Toc354322766"1.2在线店与实体店PAGEREF_Toc354322766\h2HYPERLINK\l"_Toc354322767"1.2.1在线店的概念PAGEREF_Toc354322767\h2HYPERLINK\l"_Toc354322768"1.2.2实体店的概念PAGEREF_Toc354322768\h2HYPERLINK\l"_Toc354322769"2在线店与实体店的对比分析PAGEREF_Toc354322769\h2HYPERLINK\l"_Toc354322770"2.1在线店与实体店的现状PAGEREF_Toc354322770\h2HYPERLINK\l"_Toc354322771"2.2在线店与实体店的优势劣势PAGEREF_Toc354322771\h3HYPERLINK\l"_Toc354322772"2.2.1在线店的优势劣势PAGEREF_Toc354322772\h3HYPERLINK\l"_Toc354322773"2.2.2实体店的优势劣势PAGEREF_Toc354322773\h4HYPERLINK\l"_Toc354322774"2.3优势劣势对比分析结论PAGEREF_Toc354322774\h5HYPERLINK\l"_Toc354322775"3苏宁易购举例分析PAGEREF_Toc354322775\h6HYPERLINK\l"_Toc354322776"3.1苏宁与苏宁易购简介PAGEREF_Toc354322776\h6HYPERLINK\l"_Toc354322777"3.2苏宁线上线下分析PAGEREF_Toc354322777\h7HYPERLINK\l"_Toc354322778"3.2.1采购管理方面PAGEREF_Toc354