Whatbrandnamesdoyouknow?Namesome.Lookatsomepicturesoffamousbrandnamesathomeatabroadandtell.What’sthefunctionofbrandnames?----Abrandisasymbolicembodimentofalltheinformationconnectedtoacompany,productorservice.Abrandservestocreateassociationsandexpectationsamongproductsmadebyaproducer.Abrandoftenincludesanexplicitlogo,fonts,colorschemes,symbolsandsoundwhichmaybedevelopedtorepresentimplicitvalues,ideas,andevenpersonality.Thekeyobjectiveistocreatearelationshipoftrust,thustopersuadethecustomerstobuytheproducts.Whatattitudesshouldcustomersholdtowardsuchbrandnames?----beawareofthequalityoftheproducts----consideringtheconsumingability----Sufficientasmainaim,notbedrivenbythebrandnamesDoyouthinkwhatarethemostimportantfactorsindoingbusiness?(Ithinkthemostimportantfactorsareasfollows:1)providinggoodqualityproducts;2)scientificmanagement;3)goodservices;4)potentialmarket;5)goodcustomerservice6)takingriskandsoon;)e.givefurtherexplanationofthepassage.Pennywiseandpoundfoolish:小事聪明，大事糊涂；贪小亏大entrepreneur:企业家oweto:dueto,becauseof,resultingfrom,归因于asfarassth/sbisconcerned,就……而言g.Pretendtoselloneoftheitemsonpage53,asking2-3studentstopresent.DialoguesamplesDialogue1:TheProsandConsofFamousBrandsa.Listenandanswerthequestions:WhatmadeLifeelpuzzledandhowdidBurnsrespond?WhatdifferentopinionsdidLiuandBurnshavetowardsbrand-nameitems?b.Listenandfollow,thenreaditthroughwhileexplainingit.c.Usefulwordsandexpressions:beyondone’smeans:入不敷出withinone’smeans:量入为出namebrands:名牌functional:practicalandusefulbeworthdoing:值得做……stylish:havingstyles,fashionablesturdy:strongandsolidCanyoulisttheusefulexpressionsfordescribingdifferentattitudesofbuyingfamousbrands?(beyondone’smeans;Mytheoryis…;tofeelgood/cool;Idon’tagree…;Somethingsareworthspendingthemoneyon;Ibelievetheyworklonger.)Canyouspeakoutotherusefulexpressionsandsentencesthatyouknowtoexpresstheprosandconsoffamousbrands.(Iamreallyintofamousbands.Iamonastudentbudget.拮据Ican’tbeatthat.我经不起诱惑想买;towatchone’sspending;注意开支Iliketofo