顾客满意与购后行为关系的实证研究——以长沙市休闲旅游服务为例的开题报告摘要：本文旨在探讨顾客满意与购后行为之间的关系，并以长沙市休闲旅游服务为例进行实证研究。通过文献综述，分析了顾客满意的相关理论及测量方法，以及购后行为的类型和影响因素。然后运用问卷调查的方法收集了长沙市休闲旅游服务顾客的数据，通过SPSS软件进行数据分析和实证研究。研究发现，满意度与重复购买、口碑传播以及投诉行为之间具有显著的正向关系。同时，发现服务质量、应答速度、价格等因素对于顾客满意度和购后行为具有显著影响。最后，从理论和实践角度提出了相关建议，以提高长沙市休闲旅游服务的质量和满意度。关键词：顾客满意；购后行为；长沙市休闲旅游服务；实证研究Abstract:Thispaperintendstoexploretherelationshipbetweencustomersatisfactionandpost-purchasebehavior,andconductempiricalresearchwithleisuretourismservicesinChangshacityasanexample.Throughliteraturereview,therelevanttheoriesandmeasurementmethodsofcustomersatisfaction,aswellasthetypesandfactorsofpost-purchasebehaviorareanalyzed.Then,questionnairesurveyisconductedtocollectdatafromcustomersofleisuretourismservicesinChangshacity,anddataanalysisandempiricalresearchareconductedthroughSPSSsoftware.Thestudyfoundthattherewasasignificantpositivecorrelationbetweensatisfactionandrepeatpurchases,word-of-mouthcommunication,andcomplaintbehavior.Atthesametime,itwasfoundthatservicequality,responsespeed,priceandotherfactorshaveasignificantimpactoncustomersatisfactionandpost-purchasebehavior.Finally,relevantsuggestionsareproposedfromtheoreticalandpracticalperspectivestoimprovethequalityandsatisfactionofleisuretourismservicesinChangshacity.Keywords:customersatisfaction;post-purchasebehavior;leisuretourismservicesinChangshacity;empiricalresearch