内蒙古财经学院本科毕业论文如何塑造现代企业领导形象作者柴栋系别工商管理学院专业工商管理年级08工商管理（2）班学号802055454指导教师曲燕妮导师职称副教授答辩时间论文成绩内容摘要现代化企业迫切需要更多具有国际视野、勇于开拓创新的高层次管理人才。在实践中，人们发现良好的企业形象是保证企业在竞争中取胜的重要砝码，由此，越来越多的企业重视自身的形象塑造，以此进一步增强企业的竞争能力。本文通过对现代企业领导形象的内涵、表现形式、决定因素及塑造途径的系统阐释，探析了塑造现代企业领导形象的必然性，力图从领导者自身的角度开拓出提升领导形象的途径，从而提升企业的内在凝聚力和市场竞争力。关键字：企业领导形象形式因素途径AbstractThechainmanagementinChinawasgrownupfromtheearly1990s.Fromtheearly1990stomoderntimes,itisonlyafewyearswhichhasbeenexperiencedtherudimentarystagetomaturestage.ThechainmanagementisgraduallybecomethemainstreamformatofChina'sretailindustry.ForthedevelopmentofchainmanagementinChina,retailindustryhasbeenawashwithitsbeginning.WeknowthatthechainmanagementinChinawasoriginalfromretailindustry.Thedevelopmentofchinmanagementcantracebacktothebeginningoftheretailindustry.The21stcenturyisnotonlythecompetitiveeraofretailindustry,butalsotheopportunityofhigh-speeddevelopmentofretailindustry.Itisaperiodwhichiscoexistedwithopportunityandchallenge.Thekeyofhowtogetaprofitforenterpriseisthatusingthebestprofitmodel.Asalatestorganizationformwhichcanchangeourtraditionalretailsales,thechinmanagementplaysanimportantroleinpromotingthecirculationofcommodities,meetingthedemandsofpeople’sconsumptionandsoon.Thispaperanalyzedtheoperationofthechinmanagementmodeprofitsinfourdifferentindustries.Throughthepaper,weknowtheoperationofchainenterpriseshasbeenexperiencedtheearlyinitiatestage,themiddleincubationstage.Andinrecentyears,itshowsthehigh-speeddevelopmentmomentum.Itfurthershowsthatthechainoperationmodebringshugebenefits.WhenChina'sretailmarketisopeninguptoforeigncountries,theChinesesupermarketiscopedwiththekeencompetitionofdomesticsupermarket,meanwhile,facedthegiantfiercecompetitionwhichisfrominternationalretailhegemony.Confrontedwithsuchgrimdevelopmentsituation,howtotimelychangeoperationmodeisthefundamentalway.keywords：retailbusinesschainmanagementprofitmodelresearch目录TOC\o"1-3"\u一、企业领导形象的具体表现形式PAGEREF_Toc324360453\h1（一）领导者的品质是领导形象的风向标PAGEREF_To