第页目录TOC\*MERGEFORMAT1执行总结PAGEREF_Toc262116320\h11.1项目概况PAGEREF_Toc262116322\h21.1.1项目名称PAGEREF_Toc262116323\h21.1.2承担单位概况PAGEREF_Toc262116324\h21.1.3拟建地点PAGEREF_Toc262116325\h31.1.4建设规模及产品方案PAGEREF_Toc262116325\h31.1.5建设项目总投资和回报PAGEREF_Toc262116325\h31.1.6项目单位概况PAGEREF_Toc262116325\h31.2创业项目宏观背景概述PAGEREF_Toc262116326\h51.2.1国内禽肉类市场背景PAGEREF_Toc262116325\h31.2.2国际禽肉的市场背景PAGEREF_Toc262116325\h31.2.3生态有机养殖市场背景PAGEREF_Toc262116325\h31.3创业项目构思创建概述PAGEREF_Toc262116327\h71.4问题和建议PAGEREF_Toc262116328\h82市场分析PAGEREF_Toc262116329\h92.1产品市场需求分析PAGEREF_Toc262116330\h92.1.1产品简介PAGEREF_Toc262116331\h92.1.2市场前景分析PAGEREF_Toc262116332\h92.2竞争市场分析PAGEREF_Toc262116335\h102.3综合市场分析PAGEREF_Toc262116336\h152.4市场评估结果总汇PAGEREF_Toc262116337\h152.5市场预测PAGEREF_Toc262116337\h153公司战略PAGEREF_Toc262116338\h173.1人力资源发展战略PAGEREF_Toc262116339\h173.2行业竞争者的应对策略PAGEREF_Toc262116340\h173.3公司技术发展战略PAGEREF_Toc262116341\h183.4市场营销战略PAGEREF_Toc262116342\h193.5人才发展战略PAGEREF_Toc262116346\h203.6树立品牌意识战略PAGEREF_Toc262116347\h214项目选址及建设条件PAGEREF_Toc262116352\h254.1区域概况PAGEREF_Toc262116353\h254.1.1XX市自然概况PAGEREF_Toc262116354\h254.1.2社会经济概况及发展目标PAGEREF_Toc262116355\h264.2场址选择PAGEREF_Toc262116356\h274.2.1选址原则PAGEREF_Toc262116357\h274.2.2场址选择PAGEREF_Toc262116358\h274.3相关建设条件PAGEREF_Toc262116360\h274.3.1生产环境PAGEREF_Toc262116359\h274.3.2交通、电力、通讯状况PAGEREF_Toc262116359\h275、生产技术与销售方案PAGEREF_Toc262116372\h345.1品种选择PAGEREF_Toc262116373\h345.1.1品种选择PAGEREF_Toc262116359\h275.1.2品种特点PAGEREF_Toc262116359\h275.2饲养方式和饲养密度PAGEREF_Toc262116374\h355.3饲养技术PAGEREF_Toc262116374\h355.4免疫PAGEREF_Toc262116374\h355.5人员培训PAGEREF_Toc262116374\h355.6市场细分PAGEREF_Toc262116374\h355.7目标客户定位PAGEREF_Toc262116374\h355.8营销方案的计划制定PAGEREF_Toc262116374\h355.9市场营销策略PAGEREF_Toc262116374\h356、财务分析