目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc370216561"第一章项目概述PAGEREF_Toc370216561\h7HYPERLINK\l"_Toc370216562"1.1项目名称PAGEREF_Toc370216562\h7HYPERLINK\l"_Toc370216563"1.2项目地址PAGEREF_Toc370216563\h7HYPERLINK\l"_Toc370216564"1.3项目服务及产品PAGEREF_Toc370216564\h7HYPERLINK\l"_Toc370216565"1.4项目目标定位PAGEREF_Toc370216565\h7HYPERLINK\l"_Toc370216566"1.4.1项目定位PAGEREF_Toc370216566\h7HYPERLINK\l"_Toc370216567"1.4.2客户定位PAGEREF_Toc370216567\h7HYPERLINK\l"_Toc370216568"1.5投资投资预估PAGEREF_Toc370216568\h7HYPERLINK\l"_Toc370216569"1.6项目收益预估PAGEREF_Toc370216569\h8HYPERLINK\l"_Toc370216570"第二章项目投资环境分析PAGEREF_Toc370216570\h9HYPERLINK\l"_Toc370216571"2.1中国鞋类市场分析PAGEREF_Toc370216571\h9HYPERLINK\l"_Toc370216572"2.1.1“四鞋”的消费重心逐步向皮鞋转移PAGEREF_Toc370216572\h9HYPERLINK\l"_Toc370216573"2.1.2中低档好销售，新款式受欢迎PAGEREF_Toc370216573\h10HYPERLINK\l"_Toc370216574"2.1.3进口鞋抢占市场，国产鞋差距不小PAGEREF_Toc370216574\h11HYPERLINK\l"_Toc370216575"2.2北京鞋类市场需求分析PAGEREF_Toc370216575\h11HYPERLINK\l"_Toc370216576"2.3项目SWOT分析PAGEREF_Toc370216576\h12HYPERLINK\l"_Toc370216577"2.3.1strength优势PAGEREF_Toc370216577\h12HYPERLINK\l"_Toc370216578"2.3.2weakness弱势PAGEREF_Toc370216578\h14HYPERLINK\l"_Toc370216579"2.3.3opportunity机会PAGEREF_Toc370216579\h14HYPERLINK\l"_Toc370216580"2.3.4threat威胁PAGEREF_Toc370216580\h15HYPERLINK\l"_Toc370216581"第三章项目选址及资源条件PAGEREF_Toc370216581\h16HYPERLINK\l"_Toc370216582"3.1项目地理位置PAGEREF_Toc370216582\h16HYPERLINK\l"_Toc370216583"3.2项目选址分析PAGEREF_Toc370216583\h17HYPERLINK\l"_Toc370216584"第四章经营计划PAGEREF_Toc370216584\h18HYPERLINK\l"_Toc370216585"4.1经营规模PAGEREF_Toc370216585\h18HYPERLINK\l"_Toc370216586"4.2经营计划PAGEREF_Toc370216586\h18HYPERLINK\l"_Toc370216587"4.2.1主要设备配置PAGEREF_Toc370216587\h18HYPERLINK\l"_Toc370216588"4.3品质控制和质量改进能力PAGEREF_Toc370216588\h18HYPERLINK\l"_Toc370216589"4.3.1品质控制P