AcknowledgementsInwritingthispaper,Ihavebenefitedfromthepresenceofmyclassmates.TheygenerouslyhelpedmecollectmaterialsIneededandgavememanyinvaluablesuggestions.Iherebyextendmygratefulthankstothemfortheirkindhelp,withoutwhichthepaperwouldnothavebeenwhatitis.Particularly,IamdeeplyindebtedtomysupervisorShenQi,forhisconstantencouragementandguidance.Hehaswalkedmethroughallthestagesofthewritingofthisthesis.Withouthisconsistentandilluminatinginstruction,thisthesiscouldnothavereacheditspresentform.IalsowishtosincerelythankmyfriendsMissShenChunlanandMissLiuLingling,whosebrilliantideasandperceptiveobservationshaveprovedimmenselyconstructive.Thirdly,mythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgreatconfidenceinmethroughouttheseyears.Theyalwayssharemywealandwoe.Ifeelmuchgratefulandwanttosharemyachievementwiththem.Lastly,noneofthiswouldhavebeenpossiblewithoutthehelpofthoseindividualsandorganizationshereaftermentionedwithgratitude:ourschoollibraryanditsstaff,thelibraryofHenanUniversityofTechnology.AbstractNowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,magazine,TV,radioaswellasnetwork.Thegoalofadvertisingdecidesitslanguagetobesimpleanddirect,distinctfromthecharacteristicsofotherdiscourses.ThusananalysisonthelinguisticfeaturesofadvertisingEnglishinthelinguisticfieldisworthwhile.Undersuchcircumstances,astudyonthelinguisticfeaturesofadvertisingEnglishwillhavepracticaleffectsonthecomposingandtranslatingworkofthecopywriters.ThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertisements:namely,dailyconsumergoodsadvertising,technicalequipmentadvertising,serviceadvertising,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Thispaperwillbepresentedinfourparts.Thefirstpartistheintroductio