目录一、旅游线路设计思路.........................................................................................1（一）背景与意义......................................................................................................1（二）设计思路..........................................................................................................1（三）设计理念..........................................................................................................1二、旅游市场分析...................................................................................................2（一）市场目标群体..................................................................................................2（二）线路市场分布..................................................................................................2（三）线路宣传..........................................................................................................3三、旅游线路具体内容.........................................................................................5（一）行程安排..........................................................................................................5（二）提供标准..........................................................................................................6（三）费用报价..........................................................................................................6四、旅游线路具体评析.........................................................................................8（一）优点..................................................................................................................8（二）缺点..................................................................................................................8五、旅游线路的效益评估.....................................................................................8（一）经济效益..........................................................................................................8（二）社会效益............................................................................................