PAGE\*MERGEFORMAT14房地产综合课程设计XXXXXXXXXXXXXTOC\o"1-3"\h\z\uHYPERLINK\l"_Toc356207830"1.土地价值评估PAGEREF_Toc356207830\h2HYPERLINK\l"_Toc356207831"1.1土地评估概述PAGEREF_Toc356207831\h2HYPERLINK\l"_Toc356207832"1.2假设开发法PAGEREF_Toc356207832\h3HYPERLINK\l"_Toc356207833"1.3基准地价修正法PAGEREF_Toc356207833\h4HYPERLINK\l"_Toc356207834"1.4土地价值评估总结PAGEREF_Toc356207834\h8HYPERLINK\l"_Toc356207835"2.项目分析PAGEREF_Toc356207835\h9HYPERLINK\l"_Toc356207836"2.1项目地块分析PAGEREF_Toc356207836\h9HYPERLINK\l"_Toc356207837"2.2地块价值分析PAGEREF_Toc356207837\h12HYPERLINK\l"_Toc356207838"2.3地块开发条件分析PAGEREF_Toc356207838\h17HYPERLINK\l"_Toc356207839"2.4项目SWOT分析及发展战略PAGEREF_Toc356207839\h20HYPERLINK\l"_Toc356207840"3市场调查报告PAGEREF_Toc356207840\h22HYPERLINK\l"_Toc356207841"3.1武汉市房地产市场宏观分析PAGEREF_Toc356207841\h22HYPERLINK\l"_Toc356207842"3.2武汉市东湖高新区房地产市场分析PAGEREF_Toc356207842\h26HYPERLINK\l"_Toc356207843"4.项目定位PAGEREF_Toc356207843\h28HYPERLINK\l"_Toc356207844"4.1定位原则PAGEREF_Toc356207844\h28HYPERLINK\l"_Toc356207845"4.2定位背景综述PAGEREF_Toc356207845\h29HYPERLINK\l"_Toc356207846"4.3目标客户定位PAGEREF_Toc356207846\h30HYPERLINK\l"_Toc356207847"4.4产品地位PAGEREF_Toc356207847\h33HYPERLINK\l"_Toc356207848"4.5户型定位PAGEREF_Toc356207848\h34HYPERLINK\l"_Toc356207849"4.6价格预估PAGEREF_Toc356207849\h37HYPERLINK\l"_Toc356207850"4.7项目定位总结PAGEREF_Toc356207850\h39HYPERLINK\l"_Toc356207851"5.项目建设方案PAGEREF_Toc356207851\h39HYPERLINK\l"_Toc356207852"5.1项目的初步规划设计PAGEREF_Toc356207852\h39HYPERLINK\l"_Toc356207853"5.2项目方案和开发规划PAGEREF_Toc356207853\h41HYPERLINK\l"_Toc356207854"5.3、工程地质及自然条件PAGEREF_Toc356207854\h43HYPERLINK\l"_Toc356207855"5.4、建筑设计PAGEREF_Toc356207855\h44HYPERLINK\l"_Toc356207856"5.5、结构设计PAGEREF_Toc356207856\h45HYPERLINK\l"_Toc356207857"5.6、给水设计PAGEREF_Toc356207857\h45HYPERLINK\l"_Toc356207858"5.7、排水工程PAGER