AnAnalysisontheLinguisticFeaturesofEnglishAdvertisementsAbstract:Peopleliveinaworldofadvertisement.Aspotentialconsumers,theyareendlesslybombardedwithallkindsofproductsorserviceadvertisementsfromvariousmediawhichincludesnewspapers,magazines,broadcast,televisionandtheinternet,etc.Thebasicelementsofanadvertisementareheadline,illustration,sloganandtrademark..ThispaperaimsatanalyzingthefeaturesofEnglishadvertisinglanguage.ItisknownthatthelanguageofEnglishadvertisingisauniquelanguagewhichisdifferentfromcommonlanguage.Inthispaper,ImakeananalysisonthefeaturesofEnglishadvertisinglanguageintermsoflinguistic.Keywords:EnglishAdvertisements.linguistic.featureIntroductionFromdifferentperspectivesorpurposes,thedefinitionsofadvertisingmightalsovary.Althoughthedefinitionwasgivenlongbeforetheadventofradioandtelevision,andthenatureandscopeofadvertisingatthattimewereconsiderablydifferentthantheyaretoday,thisoften-repeatedsayingindicatesthattheultimateobjectiveofadvertisingistosell.Obviouslyitisnotaworkingdefinitionbecausewecannotuseittocoveralladvertisements.InEnglish,theword"advertise"hasitsoriginin"advertere"inLatin,meaning"toinformsomebodyofsomething","tobringintonotice"or"todrawattentiontosomething",laterchangestoAdvertise,andnowbecomesAdverting.InChinese,theequivalentterm"guanggao"means"widelyannounce".Thefatherofmodernadvertising,AlbertLaskersaidthatadvertisingwas"salesmanshipinprint".Today,awidelyquotedworkingdefinitionofadvertisingwasputforwardbyCourtlandL.BoveeandWilliamF.Arens:"Advertisingisthenonpersonalcommunicationofinformation,usuallypaidforandusuallypersuasiveinnature,aboutproducts(goodsorservices)orideasbyidentifiedsponsorsthroughvariousmedia."(Cook,Guy.TheDiscourseofAdvertising.London:Routledge,2001)AnotherlinguistBolendefinesadvertisingasa"Paid,non-personalcommunicationthroughvariousmassmediabybusinessfirms,nonprofitorganizations,andindividualswhoareinsomewayidentifiedinthemessageandwhohopetoinformorpersuademembersofaparticularaudience."(Carter,RonaldandGoddard,A