PAGEIV摘要鞋子是人们生活的必需品，随着人们生活的提高，人们对鞋子需求的要求也越来越高。鞋业产业是厚街镇的支柱产业之一。产业关联度高、技术含量高、带动能力强，在扩大就业、出口、提高人民生活质量等方面做出了突出的贡献，吸引了大批以台湾为代表的海外鞋业企业家落户厚街，聚集成了大规模鞋业制造工业群体。经过近30年的发展，厚街成功构造“鞋业总部经济”的支撑平台，一举成为全球鞋业的生产基地和采购中心。本文集中阐述了厚街镇制鞋产业发展状况，围绕厚街镇制鞋业发展的优势和劣势，对其现状进行研究，分析当前厚街镇制鞋业的发展存在的问题，并找出相应的对策，提出个人的看法。本论文分成三个部分：第一部分对厚街鞋业的发展现状分析的介绍，包括特色和优势的分析。第二部分运用数据及理论对制鞋业提出几个主要存在的问题，并展开研究。第三部分是针对提出的问题和不足，提出相关的对策和建议。本文主要创新体现在通过调查、搜集数据和搜集文献等方法，从厚街镇制鞋业的品牌形象影响、科技创新和企业管理三个方面分析其中的问题，并提出建议。关键词：厚街制鞋业存在问题及对策ABSTRACTShoesareanecessityforpeople'slives.Withtheimprovementofpeople'slives,people'srequirementsforshoesaregettinghigherandhigher.AsoneofthepillarindustriesofHoujieTown,ithashighindustrialrelevance,hightechnologicalcontent,andstrongdrivingability.Ithasmadegreatcontributionsinexpandingemployment,exports,andimprovingpeople'squalityoflifewhichattractedmanyTaiwanoverseasshoe-makingentrepreneurstosettlewhichmadeHoujiealarge-scaleshoe-makingmanufacturingindustrygroup.Afternearly30years,Houjiehassucceededinconstructingasupportingplatformforthe"headquarterseconomyoftheshoe-makingindustry",andhasbecomeaproductionbase,purchasingcenter.ThispaperfocusesonthedevelopmentoftheHoujieshoe-makingindustries.BasedontheadvantagesanddisadvantagesoftheHoujieshoe-makingindustries,thispaperstudiesitscurrentsituation,analyzesthecurrentproblemsandfindsoutcorrespondingcountermeasures,putsforwardpersonalviewsaswell.Thispaperisdividedintothreeparts:ThefirstpartintroducestheanalysisofthedevelopmentstatusofHoujieshoe-makingindustries,includingcharacteristicsandadvantages.Thesecondpartusesdataandtheorytoraiseseveralmajorproblemsfortheshoe-makingindustriesandconductresearch.Thethirdpartistoputforwardcountermeasuresandsuggestionsfortheproblemsanddeficienciesraised.Themaininnovationsofthisarticlearereflectedinthemethodsofsurvey,datacollectionandliteraturecollection.Analyzetheproblemsfromthethreeaspectsofthebrandimage,technologyinnovationandbusinessmanagementofHoujieshoe-makingindustriesandmakesuggestions.Key