目录一、内容简介····································································1（一）背景与意义········································································1（二）资料收集和分析··································································1（三）方案设计···········································································1（四）方案的实施········································································2二、产品分析····································································2（一）方法分析···········································································2（二）过程分析···········································································2三、设计草图····································································2四、过程图片····································································4五、设计创意说明······························································9六、设计总结····································································9一、内容简介（一）背景与意义“互联网+”电子商务的崛起，代表着一种新的经济形态的形成。在互联网时代，电子商务的快速发展人们生活水平的提高，使得人们走不出户便可以买到心仪的东西。生活水平的提高使得人们越来越关注自己的美，当然这里所说的美不止于内在美，还有外在美，它是衡量一个人个人形象的重要因素。自古以来，女性，特别是年轻女性，爱美喜欢时尚，喜欢独具一格，对美有着强烈的渴望。女性对美的执著远远高于男性，因此女性是一个具有潜力和实力的市场，她们热爱新事物，追求潮流，使得带动了服装产业和奢侈品行业的迅速发展。奢侈品行业不同于其他行业的优点在于，它没有瓶颈期，经济只会不断上升，发展前景好。耳环在品牌与风格款式上具有多元化，更容易促进一个企业和店铺的发展。然而，“Chenyao社交主义”店铺主打的便是时尚潮流化的产品，简单、高贵、具有气质且不失温柔，更符合女性心中所地位的时尚潮流。本次设计是对奢侈品企业“chenyao社交主义”店铺耳环详情页设计，一方面，通过此设计，制作出符合时下时尚潮流的新品，并提供相关搭配数据，带动其店铺产品的线上流量，从而增加本网店的知名度、关注度等，达到店铺详情页优化的意义，提高店铺转化率，推动店铺的发展。另一方面，在一定程度上，推动了企业的发展，使得企业在市场中更具有竞争力和影响力，有利于整个行业和企业的共同进步。（二）资料收集和分析1、翻阅《网店美工》、《网络营销学》等电商类书籍，完善自己的美工技术知识和了解奢侈品行业在市场的发展，加深对行业市场的了解。2、登录淘宝网，搜索耳环类产品，根据人们对耳环产品的下单量和评价，分析市场上消费群体对何种类型的耳环偏重多，整理相关的耳环数据，再寻找新的思路和素材，融入到自己的设计产品理念中。3、利用百度工具，搜索近几年来耳环类产品在市场的发展趋势数据，然后通过和淘宝网所采集的数据做融合，完善自己的设计作品。4、通过平时的生活，可以发现在女性群体中耳环的佩戴随处可见，这么说来，耳环的占比在市场上占很大的权重。5、通过学校图书馆，搜查资料并查找方案的相关信息。（三）方案设计1、从市场定位出发，结合目标人群、年龄阶段、价格浮动等方面考虑，消费最主要人群为年轻女性，产品图可以从穿搭和时尚方面出发，融合当下潮流，1制作符合年轻女性审美的产品图。2、从产品风格出发，了解当前经济发展趋势，分析当下最热门火爆的产品风格趋势，结合其热销类型，