湖南工业职业技术学院经管系毕业设计目录1前言............................................................................11.1此运用方案的目的.........................................................11.2此运用方案的意义........................................................22如家主题酒店现况分析...........................................................32.1如家市场环境分析..........................................................32.L1政治环境...............................................................32.1.2经济环境...............................................................32.1.3社会和文化环境........................................................32.L4技术环境...............................................................42.2如家的竞争现状分析.........................................................42.2.1总体成本领先...........................................................42.3市场营销现状分析...........................................................52.4如家近几年的利润分析.......................................................63我国主题酒店SWOT分析..........................................................73.1优势......................................................................73.2劣势......................................................................73.3机会......................................................................73.4威胁......................................................................74体验营销概述....................................................................94.1体验营销的背景...........................................................94.2体验营销的特点.........................................................104.3体验营销的概念.........................................................114.4体验营销的理论基础...................................................114.5体验营销与传统营销的区别...............................................125体验营销在如家酒店中的运用....................................................145.1构思良好的体验主题......................................................145.2提升酒店服务的体验价值.................................................145.3展示体验式酒店有形物.....................