第二届交通文化创意大赛“儿童守护天使”智能座椅创业策划书项目名称：“儿童守护天使”智能座椅参赛院校：山东交通学院专业团队：晨光团队联系电话：17864197145电子邮箱：HYPERLINK"mailto:547077853@QQ.com"994374603@qq.com参赛成员：李洪旭隋心雨吴一鸣尚文奇周丕京田杰胡俊莲目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc446362419"第一章项目概述PAGEREF_Toc446362419\h4HYPERLINK\l"_Toc446362420"1.1项目背景PAGEREF_Toc446362420\h4HYPERLINK\l"_Toc446362421"1.2组织简介PAGEREF_Toc446362421\h5HYPERLINK\l"_Toc446362422"1.3产品简介PAGEREF_Toc446362422\h5HYPERLINK\l"_Toc446362425"第二章产品与服务PAGEREF_Toc446362425\h7HYPERLINK\l"_Toc446362426"2.1背景PAGEREF_Toc446362426\h7HYPERLINK\l"_Toc446362427"2.1.1儿童被遗忘车内PAGEREF_Toc446362427\h7HYPERLINK\l"_Toc446362428"2.1.2儿童被遗忘车内救出PAGEREF_Toc446362428\h8HYPERLINK\l"_Toc446362429"2.2产品概述PAGEREF_Toc446362429\h9HYPERLINK\l"_Toc446362430"2.2.1研究与开发PAGEREF_Toc446362430\h11HYPERLINK\l"_Toc446362431"2.2.2未来产品与服务规划PAGEREF_Toc446362431\h11HYPERLINK\l"_Toc446362432"2.3市场分析PAGEREF_Toc446362432\h12HYPERLINK\l"_Toc446362433"2.3.1目标市场PAGEREF_Toc446362433\h12HYPERLINK\l"_Toc446362434"2.3.2产品优势PAGEREF_Toc446362434\h12HYPERLINK\l"_Toc446362435"2.4社会效益与经济效益PAGEREF_Toc446362435\h13HYPERLINK\l"_Toc446362436"2.4.1经济效益PAGEREF_Toc446362436\h13HYPERLINK\l"_Toc446362437"2.4.2社会效益PAGEREF_Toc446362437\h13HYPERLINK\l"_Toc446362438"第三章市场分析PAGEREF_Toc446362438\h14HYPERLINK\l"_Toc446362439"3.1智能交通行业分析PAGEREF_Toc446362439\h14HYPERLINK\l"_Toc446362440"3.2智能交通行业发展前景PAGEREF_Toc446362440\h15HYPERLINK\l"_Toc446362441"3.2.1智能交通系统的概念PAGEREF_Toc446362441\h15HYPERLINK\l"_Toc446362447"3.3消费者分析PAGEREF_Toc446362447\h18HYPERLINK\l"_Toc446362448"3.3.1购买能力分析PAGEREF_Toc446362448\h18HYPERLINK\l"_Toc446362449"3.4市场定位PAGEREF_Toc446362449\h19HYPERLINK\l"_Toc446362450"第四章市场营销PAGEREF_Toc446362450\h20HYPERLINK\l"_Toc446362451"4.1产品策略PAGEREF_Toc446362451\h20HYPERLINK\l"_Toc446362452"4.2定价策略PAGEREF_Toc44