安徽理工大学毕业论文PAGE\*MERGEFORMATII房地产综合服务提供商的营销策略探究摘要新世纪以来社会主义市场经济不断繁荣发展，房地产市场呈现出日益发展的态势，同时随着社会分工的不断细分，一批以服务的专业性著称的房地产综合服务提供商不断发展壮大，其中又以世联地产，思源经纪，合富辉煌为行业佼佼者。这些企业经过不断的发展，定位于专业，不涉足房地产开发，服务于各房地产开发商，业务领域涉及房地产开发除施工以外各个阶段，包括前期估价拿地、地块定位、后期营销策略制定和销售代理等等。本文立足于房地产发展现状，阐述房地产综合服务提供商的发展历程，及其制定的营销策略以及分析其行业的发展前景，为房地产经纪行业提供一定的参考意义。关键词：房地产市场，综合服务提供商，发展历程，营销策略，发展前景InquiryintotherealestateserviceprovidermarketingstrategyAbstractSocialistmarketeconomycontinuetoflourishsincethebeginningofthenewcentury,therealestatemarketisshowingagrowingtrend,thesametimeasthecontinuedbreakdownofthesocialdivisionoflabor,agroupknowntotheservicesofprofessionalrealestateserviceproviderscontinuetogrowanddevelop,andWorldUnionProperties,theSiyuanbrokerageHopefluentindustryleader.Theseenterprisesthroughcontinuousdevelopment,locatedintheprofessionalisnotinvolvedinrealestatedevelopmentservicesintherealestatedevelopers,businessinvolvedinthefieldofrealestatedevelopmentinadditiontoconstructionatallstages,includingpre-valuationtogetto,Lotpositioning,thelatemarketingstrategyformulationandsalesagentsandsoon.Thisarticleisbasedontherealestatedevelopmentstatusofthecourseofdevelopmentoftherealestateserviceproviders,anddevelopmarketingstrategiestoexploretheprospectsforthedevelopmentoftheindustry,toprovideareferencefortherealestatebrokerageindustry.Keywords:realestatemarket,integratedserviceproviderinthecourseofdevelopment,marketingstrategy,developmentprospectsPAGE\*MERGEFORMATIIPAGE\*MERGEFORMATii目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc357355057"摘要PAGEREF_Toc357355057\hIHYPERLINK\l"_Toc357355058"AbstractPAGEREF_Toc357355058\hIIHYPERLINK\l"_Toc357355059"绪论PAGEREF_Toc357355059\h1HYPERLINK\l"_Toc357355060"1房地产综合服务提供商介绍PAGEREF_Toc357355060\h1HYPERLINK\l"_Toc357355061"1.1房地产综合服务提供商PAGEREF_Toc357355061\h1HYPERLINK\l"_Toc357355062"1.1.1房地产综合服务提供商定义PAGEREF_Toc357355062\h1HYPERLINK\l"_Toc357355063"1.1.2房地产综合服务提供商的特点PAGEREF_Toc357355063\h2HYPERLINK