创业计划书目录TOC\o"1-2"\h\uHYPERLINK\l"_Toc384132336"1.执行摘要PAGEREF_Toc384132336\h2HYPERLINK\l"_Toc384132337"1.1市场分析PAGEREF_Toc384132337\h2HYPERLINK\l"_Toc384132338"1.2产品与服务PAGEREF_Toc384132338\h2HYPERLINK\l"_Toc384132339"1.3竞争分析PAGEREF_Toc384132339\h2HYPERLINK\l"_Toc384132340"1.4盈利模式PAGEREF_Toc384132340\h3HYPERLINK\l"_Toc384132341"1.5财务预测PAGEREF_Toc384132341\h3HYPERLINK\l"_Toc384132342"1.6融资计划金额、资金使用、退出机会PAGEREF_Toc384132342\h4HYPERLINK\l"_Toc384132343"2.产品/服务概述PAGEREF_Toc384132343\h4HYPERLINK\l"_Toc384132344"2.1产品特色PAGEREF_Toc384132344\h4HYPERLINK\l"_Toc384132345"2.2服务特色PAGEREF_Toc384132345\h4HYPERLINK\l"_Toc384132346"3.行业及市场分析PAGEREF_Toc384132346\h5HYPERLINK\l"_Toc384132347"3.1市场情况分析PAGEREF_Toc384132347\h5HYPERLINK\l"_Toc384132348"3.2市场定位PAGEREF_Toc384132348\h5HYPERLINK\l"_Toc384132349"4.竞争优势PAGEREF_Toc384132349\h5HYPERLINK\l"_Toc384132350"4.1主要竞争者PAGEREF_Toc384132350\h5HYPERLINK\l"_Toc384132351"4.2竞争优势分析PAGEREF_Toc384132351\h5HYPERLINK\l"_Toc384132352"5.营销策略PAGEREF_Toc384132352\h6HYPERLINK\l"_Toc384132353"5.1产品策略PAGEREF_Toc384132353\h6HYPERLINK\l"_Toc384132354"5.2价格策略PAGEREF_Toc384132354\h7HYPERLINK\l"_Toc384132355"5.3宣传策略PAGEREF_Toc384132355\h7HYPERLINK\l"_Toc384132356"5.4促销策略PAGEREF_Toc384132356\h8HYPERLINK\l"_Toc384132357"5.5服务策略PAGEREF_Toc384132357\h8HYPERLINK\l"_Toc384132358"6.经营团队成员PAGEREF_Toc384132358\h9HYPERLINK\l"_Toc384132359"7.财务管理及预测PAGEREF_Toc384132359\h9HYPERLINK\l"_Toc384132360"7.1固定资产:PAGEREF_Toc384132360\h10HYPERLINK\l"_Toc384132361"7.2流动资金:PAGEREF_Toc384132361\h10HYPERLINK\l"_Toc384132362"7.3销售预测:PAGEREF_Toc384132362\h10HYPERLINK\l"_Toc384132363"8.风险分析和管理PAGEREF_Toc384132363\h10HYPERLINK\l"_Toc384132364"8.1管理风险PAGEREF_Toc384132364\h10HYPERLINK\l"_Toc384132365"8.2行业风险PAGEREF_Toc384132365\h11HYPERLINK\l"_To