月乌科技有限公司策划书目录第一章;执行总结1.1项目简介..................................1：项目背景2.1市场背景...................................22.2产业背景...................................22.3技术背景...................................3：公司描述3.1公司宗旨...................................33.2公司概况...................................43.3公司经营策略...............................43.5企业文化...................................5第四章：公司产品与技术4.1产品介绍...................................74.2产品服务...................................84.3产品优势...................................84.4核心技术...................................84.5研究与开发.................................84.7知识产权策略...............................9第五章：市场分析5.1市场描述....................................115.2市场开拓....................................115.3销售战略....................................12第六章：竞争分析6.1客户分析....................................136.2现有竞争分析................................136.3潜有竞争分析................................136.4环境分析....................................146.5竞争优势及战略..............................15第七章：市场营销7.1产品策略...................................157.2价格策略...................................167.3营销策略...................................167.4广告策略...................................177.5应对市场风险策略...........................17第八章：组织与人力资源管理8.1组织结构...................................188.2核心人员简介...............................198.3考核制度...................................208.4薪酬制度...................................238.5奖励机制...................................23第九章：管理运作9.1公司选择及分析.............................249.2实地考察...................................249.3网站维护...................................249.4软件漏洞管理...............................25第十章：融资与投资分析10.1股本结构与规模............................2510.2资金来源于应用............................2510.3投资收益分析..............................26第十一章：财务分析11.1流动资金估算表............................2711.2成本与费用估算表..........................2811.3财务现金流量表............................29第十二章：机会与风险12.1机会与准备...