目录第1章绪论......................................................................................................................41.1课题背景.............................................................................................................41.1.1课题目的及意义......................................................................................41.2航空服务营销简介.............................................................................................5第2章我国航空服务营销策略创新..............................................................................72.1市场定位...........................................................................................................72.2销售渠道...........................................................................................................72.3促销与质量.......................................................................................................7第3章服务营销岗位上的技巧......................................................................................83.1自我解压方法与技巧.......................................................................................83.2航空服务营销思路...........................................................................................9第4章航空服务营销人员需要掌握哪些知识............................................................104.1什么是服务营销.............................................................................................104.2服务营销与传统营销的区别.........................................................................104.3服务营销的性质.............................................................................................104.4服务营销的工作.............................................................................................114.5服务营销人员职责.........................................................................................114.6航空服务营销人员的素质.............................................................................124.7航空服务营销人员的工作状态.....................................................................12第5章