大学生休闲交友平台商业策划书大学生休闲交友平台商业策划书目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc183065080"1.商业计划书概要PAGEREF_Toc183065080\h5HYPERLINK\l"_Toc183065081"1.1创意概述PAGEREF_Toc183065081\h5HYPERLINK\l"_Toc183065082"1.2市场分析PAGEREF_Toc183065082\h5HYPERLINK\l"_Toc183065083"1.3服务介绍PAGEREF_Toc183065083\h5HYPERLINK\l"_Toc183065084"1.4市场营销PAGEREF_Toc183065084\h5HYPERLINK\l"_Toc183065085"1.5公司战略PAGEREF_Toc183065085\h6HYPERLINK\l"_Toc183065086"1.6公司财务PAGEREF_Toc183065086\h6HYPERLINK\l"_Toc183065087"1.7风险管理PAGEREF_Toc183065087\h6HYPERLINK\l"_Toc183065088"1.8投资退出策略PAGEREF_Toc183065088\h6HYPERLINK\l"_Toc183065089"2.创意概述PAGEREF_Toc183065089\h7HYPERLINK\l"_Toc183065090"2.1项目简介PAGEREF_Toc183065090\h7HYPERLINK\l"_Toc183065091"2.2行业背景PAGEREF_Toc183065091\h8HYPERLINK\l"_Toc183065092"3.市场分析PAGEREF_Toc183065092\h9HYPERLINK\l"_Toc183065093"3.1市场定位PAGEREF_Toc183065093\h9HYPERLINK\l"_Toc183065094"3.1.1目标市场PAGEREF_Toc183065094\h9HYPERLINK\l"_Toc183065095"3.1.2目标消费群及服务细分PAGEREF_Toc183065095\h9HYPERLINK\l"_Toc183065096"3.2产品及服务的创新处PAGEREF_Toc183065096\h11HYPERLINK\l"_Toc183065097"3.3行业分析PAGEREF_Toc183065097\h12HYPERLINK\l"_Toc183065098"3.4市场调研PAGEREF_Toc183065098\h13HYPERLINK\l"_Toc183065099"3.4.1现场观测PAGEREF_Toc183065099\h13HYPERLINK\l"_Toc183065100"3.4.2问卷调查PAGEREF_Toc183065100\h15HYPERLINK\l"_Toc183065101"3.5需求分析PAGEREF_Toc183065101\h21HYPERLINK\l"_Toc183065102"3.5.1地理环境分析PAGEREF_Toc183065102\h21HYPERLINK\l"_Toc183065103"3.5.2潜在消费者分析PAGEREF_Toc183065103\h22HYPERLINK\l"_Toc183065104"3.5.3消费心理分析PAGEREF_Toc183065104\h22HYPERLINK\l"_Toc183065105"3.6竞争分析PAGEREF_Toc183065105\h23HYPERLINK\l"_Toc183065106"3.6.1竞争者分析PAGEREF_Toc183065106\h23HYPERLINK\l"_Toc183065107"3.6.2竞争力分析（Porter'sFiveForces）PAGEREF_Toc183065107\h26HYPERLINK\l"_Toc183065108"3.7机遇风险分析（SWOT分析）PAGEREF_Toc183065108\h28H