酒鬼酒公司营销策划方案客户名称：酒鬼酒股份有限公司策划人名称：十全食美策划小组目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc311033927"一、执行概要和要领PAGEREF_Toc311033927\h1HYPERLINK\l"_Toc311033928"（一）商标PAGEREF_Toc311033928\h1HYPERLINK\l"_Toc311033929"（二）定价PAGEREF_Toc311033929\h1HYPERLINK\l"_Toc311033930"（三）重要营销、促销手段PAGEREF_Toc311033930\h2HYPERLINK\l"_Toc311033931"（四）目标市场PAGEREF_Toc311033931\h2HYPERLINK\l"_Toc311033932"二、目前营销状况PAGEREF_Toc311033932\h2HYPERLINK\l"_Toc311033933"（一）市场状况PAGEREF_Toc311033933\h2HYPERLINK\l"_Toc311033934"1、目前产品市场PAGEREF_Toc311033934\h2HYPERLINK\l"_Toc311033935"2、规模PAGEREF_Toc311033935\h3HYPERLINK\l"_Toc311033936"3、广告宣传PAGEREF_Toc311033936\h3HYPERLINK\l"_Toc311033937"4、市场价格PAGEREF_Toc311033937\h4HYPERLINK\l"_Toc311033938"5、利润空间PAGEREF_Toc311033938\h5HYPERLINK\l"_Toc311033939"（二）产品状况PAGEREF_Toc311033939\h7HYPERLINK\l"_Toc311033940"（三）竞争对手状况PAGEREF_Toc311033940\h9HYPERLINK\l"_Toc311033941"（四）分销状况PAGEREF_Toc311033941\h11HYPERLINK\l"_Toc311033942"（五）宏观环境状况PAGEREF_Toc311033942\h12HYPERLINK\l"_Toc311033943"三、SW0T问题分析PAGEREF_Toc311033943\h13HYPERLINK\l"_Toc311033944"（一）优势PAGEREF_Toc311033944\h13HYPERLINK\l"_Toc311033945"1、主业突出PAGEREF_Toc311033945\h13HYPERLINK\l"_Toc311033946"2、洞藏PAGEREF_Toc311033946\h13HYPERLINK\l"_Toc311033947"3、馥郁香型PAGEREF_Toc311033947\h14HYPERLINK\l"_Toc311033948"4、销售PAGEREF_Toc311033948\h14HYPERLINK\l"_Toc311033949"5、政策PAGEREF_Toc311033949\h14HYPERLINK\l"_Toc311033950"6、品牌基础PAGEREF_Toc311033950\h15HYPERLINK\l"_Toc311033951"7、水源PAGEREF_Toc311033951\h15HYPERLINK\l"_Toc311033952"（二）劣势PAGEREF_Toc311033952\h15HYPERLINK\l"_Toc311033953"（三）机会PAGEREF_Toc311033953\h16HYPERLINK\l"_Toc311033954"（四）威胁PAGEREF_Toc311033954\h16HYPERLINK\l"_Toc311033955"四、目标PAGEREF_Toc311033955\h17HYPERLINK\l"_Toc311033956"（一）财务目标PAGEREF_Toc311033956\h1