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I.顾客品尝CustomerTasting主动性品尝ActiveTasting被动性品尝PassiveTastingII.比较性品尝ComparativeTastingTarget目标:Toexplaintoourcustomersdetailsaboutourpermanentproductqualityresearch.向顾客详细的说明我们对产品质量永久的追求。Toprovethefreshnessofourproducteverydaytoourcustomers.每天展示我们产品的新鲜度。Togiveemphasistoalltheseasonalproducts,newproductsandproductsonpromotion.注意突出各种季节性商品,新商品,促销商品的台面(吸引顾客)。Toinciteourcustomers‘desiretopurchasemoresoastoincreaseoursales刺激顾客的购买欲望,从而促进部门销售。Basicrules:基本原则:Whenevertheday,whatevertheproduct,oursare“FRESH”&“GOOD”.无论什么时候什么产品,我们的产品都是新鲜的,优质的。Customers’satisfaction&Desiretobuy顾客的满意及购买欲望。Healthyproductandpartnership健康卫生的产品及良好的合作关系。ActiveTasting主动性品尝Method方法:Activetastinginthestorestandingbyanemployeeorpromoter由员工或促销员示范介绍进行主动性品尝ActiveTasting主动性品尝Method方法:Ensurethatemployeesknowverywelltheproductbeingtasted.保证员工对品尝的产品很了解。Createanatmosphere,awarmambiancearoundtheproduct.在产品周围创造一种温暖的氛围。Respecthygienerules.执行卫生标准。Nationaltastingformtorecordfeedback用全国统一的品尝测试表来记录反馈意见。Reactimmediatelyaccordingtocomments针对反馈及时采取行动。PassiveTasting被动性品尝Method:方法Placeplateneartoproductbeingtasted,nopromoterorstafftointroduce在品尝物品旁放置盘子,无促销员或员工进行讲解、介绍PassiveTasting被动性品尝Method:方法Plateclean盘子要干净。Changetheproducteveryhour每小时更换产品。Tastingpick/papertowel/plateforrubbish为品尝准备的牙签和纸巾以及垃圾盘。Someiceundertheproductwhenweneedtokeepfresh.如需保鲜时可在产品下放置冰块。Clearinformationforcustomer(itemname,price,origin)为顾客准备清晰的信息牌,包括名称、价格、产地。ComparativeTasting竞争性品尝Target:目标:Tocomparethequalityofourproductwithaproductfromourcompetitor.将我们的产品与竞争者的产品进行比较。Tomakesurealltheteamtotakecareoftheproduct.员工应认真对待我们的产品。Basicrules:基本原则:Itisanindicatorofourcompetitivelevel.(Quality&Price)质量与价格是我们竞争能力的指标器。InternalSatisfaction内部满意ComparativeTasting竞争性品尝Method:方法:Periodically,allstaffcarryoutcomparativetastingonnewitems,seasonalitemsandcompetitiveitemssoastochoosehigh