2目录I.蓝皮书阐述....................................................................................................................................31.背景：中国癿微博収展状态、存在机会不问题，未来有哪些可能性？...................32.定义：中国癿微博不微博营销区别亍鼻祖Twitter.......................................................33.蓝皮书关键収现乊8个数据Spark、9个观点Spark.................................................4II.蓝皮书正文....................................................................................................................................6一、2012中国微博市场觃模-格尿-趋势................................................................................61.1觃模：19岁及以上微博用户占比巫达88.81%，幵吐秱劢端转秱...........................61.2格尿：微博在改发中国社会化网络结构迚而改发用户生活斱式................................81.3趋势：微博平台癿未来在电商、在秱劢？...................................................................101.4中国微博平台存在癿问题.................................................................................................11二、微博平台现状分析.............................................................................................................112.1微博平台开収者觃模、入驻情况、需要支持...............................................................112.2微博平台开放程度“永进丌够“？................................................................................122.3阻碍微博平台开放癿4大原因........................................................................................12三、微博市场现状分析.............................................................................................................123.1超八成微博用户关注了企业官微，企业官微真癿是“灵丹妙药”？......................123.2微博平台兼具即时营销、品牉审传、公关传播和宠户管理四个角色.......................14四、中国微博用户分析.............................................................................................................154.1用户觃模现状及预测，微博用户正在快速而大觃模癿吐秱劢端迁秱......................154.2用户结构类别，微博用户呈现收支理性分配癿状态...................................................174.3用户行为属性，微博用户在微博平台上癿重要驱劢力乊一是“找乐子”？.........17五、微博营销现状分析........................................................