BrandingWhatisabrandedproduct?Whatisabrandedproduct?耐克somefamousbrandnamesintheworld?Aretheycharming?乔丹Jorden劳力士Loveme,treatmetoHäagen-DazsNothingbutthechanelnumber5BMW?WHATDOESITSTANDFOR?P&GProductsChineseProducts：HaierElectronicProductsrefrigeratorPCcomputer百事PEPSIAllbelongstoPEPSISeeyoueverydayDogsdon’tlikeitHowisabrandknownbypeople?Part1.Task2Part1.Task3Part1.3Matchofadvertisingslogans7.Communicationunlimited.8.Feastyoureyes.9.Focusonlife.10.Behindthathealthysmile,there’saCrestkid.11.Nobusinesstoosmall,noproblemtoobig.12.Obeyyourthirst．TVAdstoEnjoySpeakingOutGroupactivityAbrandrepresentsacertaincultureBeattractedbythequalitybrandimageThebrandnamecarrieshighcredibilityBrandleaderHaveastrongsenseofbrandloyaltyHaveconfidenceinthereliabilityoftheproductConsistentqualityandgoodafter-salesserviceUser-friendlydesignPart1.Task3Unit9-2GettingthroughSpeakingOutPart1.Task3Relatedwords:EmailmarketingOnlinemarketerSpamJunkemailEmailnewsletter电子邮件通讯Entrepreneurinfopreneuer信息企业家Testimonialadvertising推荐广告（利用名人）Part1.Task3DearMr.Kay,Furthertoyourmessageregardingnextweek’sbranddevelopmentmeeting,IcanconfirmthatIwillbeabletoattend.PleasealsofindattachedScentair’slatestproposal,whichwecandiscussinmoredetailnextweek.Ilookforwardtoseeingyou.BestregardsJohntaylorUnit9-3writingtestReportonfromfocusgroupresearchintroductionIntroductionTheaimofthisreportistomakerecommendationsbasedonfindingsfromtenfocusgroups.FindingsFirstly,nearly¾ofresponsestothecherryflavourwereverypositivewithonly7%beingnetherpositivenornegativeabouttheproduct.