茅台迎宾酒推销策划方案目录前言.............................................................................................................1一、产品分析............................................................................................2二、寻找与识别客户................................................................................21、介绍寻找法.........................................................................................................................32、中心开花寻找法.................................................................................................................33、广告拉引寻找法.................................................................................................................3三、接近顾客............................................................................................41、产品接近法.........................................................................................................................42、接近圈接近法.....................................................................................................................43、利益接近法.........................................................................................................................44、求教接近法.........................................................................................................................5四、推销洽谈............................................................................................51、介绍法.................................................................................................................................52、提示法综合运用.................................................................................................................53、充分利用演示法.................................................................................................................5五、处理顾客异议....................................................................................61、顾客产生异议的原因.....................................................................................................