摘要随着互联网技术的快速发展，微信成为大家日常生活中紧密一部分，使用微信公众号频率越来越高。微信公众号平台就是利用网络营销为渠道进行的自媒体活动。本毕业设计在研究动物喜爱者消费心理的基础上，创建了“动物的遣鳄”微信公众号，并对其进行了微信群、微信朋友圈、QQ群和百度贴吧等推广，最后达到为线下引流提升销量的目的。关键词：“动物的；微信公众号；运营ThisdocumentisproducedbytrialversionofPrint2Flash.Visitwww.print2flash.comformoreinformation目录引言..........................................................11.“动物的微信公众号的概况............................21.1创建目的...............................................21.2竞争对手分析...........................................21.3目标客户分析...........................................51.4公众号定位..............................................62.“动物的W微信公众号的建设............................72.1基本设置................................................72.2自定义菜单设置..........................................82.3自动回复设置...........................................92.4图文排版设置..........................................102.5公众号内容设置.........................................123.“动物的迪微信公众号的推广运营.......................143.1微信群推广.............................................143.2微信朋友圈推广........................................153.3QQ群推广..............................................153.4百度贴吧推广...........................................17ThisdocumentisproducedbytrialversionofPrint2Flash.Visitwww.print2flash.comformoreinformation4.微信平台运营效果分析与优化...............................184.1用户分析...............................................184.2图文分析...............................................184.3微信平台运营效果优化..................................195.问题及解决方案............................................205.1问题...................................................205.2解决方案...............................................20总结.........................................................21致谢.........................................................22参考文献.....................................................23ThisdocumentisproducedbytrialversionofPrint2Flash.Visitwww.print2flash.comformoreinformation引言随着中国经济的快速发展，人们