“乡源味”正宗山里农村土特产创业计划书（2013年9月）PAGE\*MERGEFORMAT17“乡源味”正宗山里农村土特产创业计划书PAGE\*MERGEFORMAT17目录导论...................................................................................................................................................2一，名称拟定...............................................................................................................................31名称：乡源味............................................................................................................................32主标题..........................................................................................................................................33主题..............................................................................................................................................34LOGO释义...............................................................................................................................35淘宝店铺和店面装修标牌.....................................................................................................36宣传口号.....................................................................................................................................37服务宗旨.....................................................................................................................................3二，市场环境分析.......................................................................................................................41社会环境现状............................................................................................................................42食品市场现状............................................................................................................................43政策环境分析............................................................................................................................44目标人群分析..................................................................................................