关联理论视角下英文商业广告中的隐喻研究的开题报告Title:AMetaphoricalStudyofEnglishBusinessAdvertisementsfromthePerspectiveofRelevanceTheoryIntroduction:Advertisementsareaformofpersuasivecommunication,whichaimtopromoteproductsorservicesandencourageconsumers’purchasingbehaviors.Amongvariouspersuasivestrategies,metaphorisacommonlyusedrhetoricaldeviceinadvertisements,whichenhancesthecommunicativeeffectivenessandcreativeappealofthemessage.Metaphorisaprocessofmappingoneconceptualdomain(thesourcedomain)ontoanothertargetdomain,generatinganovelmeaningthatiscontextuallyrelevantandcognitivelyengaging(Lakoff&Johnson,1980).Giventhecomplexityanddiversityofcontemporaryadvertising,itisessentialtoexaminehowmetaphoricalexpressionsareemployedinEnglishbusinessadvertisementsandhowtheymaybeinterpretedbytargetaudiences.Relevancetheory,proposedbySperberandWilson(1986),providesaframeworkforunderstandinghowcommunicativeactsaredesignedtosatisfythecognitiveandcommunicativeneedsofinterlocutors.Thistheoryemphasizestheimportanceofrelevanceincommunication,whichisachievedbytheoptimalbalancebetweencognitiveeffortandcognitiveeffect.Accordingtorelevancetheory,inferentialprocessesareguidedbytheprincipleofrelevance,whichimpliesthathearersorreaderswillprocessthoseinputsthatpromisethehighestrelevancefortheminthegivencontext.ThisstudyaimstoinvestigatehowmetaphoricallanguagefunctionsinrelationtorelevanceinEnglishbusinessadvertisements.ResearchQuestions:1.WhatarethemostcommontypesofmetaphorsusedinEnglishbusinessadvertisements?2.Howdodifferenttypesofmetaphorscontributetotherelevanceofbusinessadvertisements?3.HowdoconsumersinterpretandevaluatethemetaphoricalmessagesinEnglishbusinessadvertisements?Methodology:Thisstudywilladoptaqualitativeresearchdesign,whichinvolvesthecollectionandanalysisofdatafromavarietyofsources.Toselectthesample,acorpus-basedapproachwillbeadopted,whichentailsthecompilationofacorpusofEnglishbusinessadvertisementsfromvariousmediasources,suchasnewspapers,magazines,andwebsites.Thecorpuswillbeanalyzedusingac