亚马逊年报2009.pdf
上传人:qw****27 上传时间:2024-09-11 格式:PDF 页数:92 大小:429KB 金币:15 举报 版权申诉
预览加载中,请您耐心等待几秒...

亚马逊年报2009.pdf

亚马逊年报2009.pdf

预览

免费试读已结束,剩余 82 页请下载文档后查看

15 金币

下载此文档

如果您无法下载资料,请参考说明:

1、部分资料下载需要金币,请确保您的账户上有足够的金币

2、已购买过的文档,再次下载不重复扣费

3、资料包下载后请先用软件解压,在使用对应软件打开

Toourshareowners:Thefinancialresultsfor2009reflectthecumulativeeffectof15yearsofcustomerexperienceimprovements:increasingselection,speedingdelivery,reducingcoststructuresowecanaffordtooffercustomersever-lowerprices,andmanyothers.Thisworkhasbeendonebyalargenumberofsmart,relentless,customer-devotedpeopleacrossallareasofthecompany.Weareproudofourlowprices,ourreliabledelivery,andourin-stockpositiononevenobscureandhard-to-finditems.Wealsoknowthatwecanstillbemuchbetter,andwe’rededicatedtoimprovingfurther.Somenotablehighlightsfrom2009:•Netsalesincreased28%year-over-yearto$24.51billionin2009.Thisis15timeshigherthannetsales10yearsagowhentheywere$1.64billionin1999.•Freecashflowincreased114%year-over-yearto$2.92billionin2009.•MorecustomersaretakingadvantageofAmazonPrime,withworldwidemembershipsupsignificantlyoverlastyear.Thenumberofdifferentitemsavailableforimmediateshipmentgrewmorethan50%in2009.•Weadded21newproductcategoriesaroundtheworldin2009,includingAutomotiveinJapan,BabyinFrance,andShoesandApparelinChina.•Itwasabusyyearforourshoesbusiness.InNovemberweacquiredZappos,aleaderinonlineapparelandfootwearsalesthatstrivestoprovideshopperswiththebestpossibleserviceandselection.ZapposisaterrificadditiontoourEndless,Javari,Amazon,andShopbopselection.•TheapparelteamcontinuedtoenhancecustomerexperiencewiththelaunchofourDenimShopoffering100brands,includingJoe’sJeans,LuckyBrand,7ForAllMankind,andLevi’s.•Theshoesandapparelteamscreatedover121,000productdescriptionsanduploadedover2.2millionimagestothewebsiteprovidingcustomerswithavividshoppingexperience.•Approximately7millioncustomerreviewswereaddedtowebsitesworldwide.•Salesofproductsbythirdpartysellersonourwebsitesrepresented30%ofunitsalesin2009.Activeselleraccountsincreased24%to1.9millionfortheyear.Globally,sellersusingFulfillmentByAmazonstowedmorethanonemillionuniqueitemsinourfulfillmentcenternetwork,therebymakingtheseitemsavailableforFreeSuperSaverShippingandAmazonPrime.•AmazonWebServicescontinueditsrapidp