自主创业计划书项目名称：创意手绘个性T恤目录一、执行总结1、产品概述·······················································12、团队概述·······················································13、市场环境与竞争优势·············································14、经济状况和盈利能力预测·········································2二、项目简介1、运作过程·······················································32、产品介绍·······················································33、项目发展方向及发展愿望·········································4三、市场调查和产品分析1、目标市场的定位与分析·········································52、市场容量估算和趋势预测·······································53、竞争分析和竞争优势···········································64、估计的市场份额和销售额········································7四、营销策略1、产品策略······················································82、价格策略······················································83、销售策略······················································9五、经营管理1、生产工艺······················································102、设备购置、人员配备、生产周期·································113、服务质量控制与管理············································114、日常管理······················································125、购物流程······················································12六、创业团队1、团队组织构架··················································132、团队能力·····················································133、团队成员背景··················································144、团队分工与互补················································14七、工作室经济、财务状况1、资金需求·····················································162、融资计划·····················································163、资金运营计划··················································17八、费用预算1、设备投入······················································182、设施投入·····················································183、广告投入·····················································184、物料投入·····················································184、人力投入·····················································195、其它杂项·················