人寿保险销售决策支持系统的设计与实现.doc
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人寿保险销售决策支持系统的设计与实现.doc

人寿保险销售决策支持系统的设计与实现.doc

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上海大学硕士学位论文人寿保险销售决策支持系统的设计与实现姓名:张胤杰申请学位级别:硕士专业:软件工程指导教师:辛明军20090501AflR14fl‘SMê‘Eat‘fl*Y‘#tIW:)4ans‘If‘flflflrjEnn‘flJ1tflLW‘fliflUflfl°nnimn‘-nWnneYac‘t3•1:I9Jffl°41LkflflêWflflYMfl1’#flfl*‘4tW4Y±flZ*‘Tfl1*°*fl(IItflWflX4f°fl7fifl‘Wfl*ny‘gnww‘êY‘WYIrIi‘flJH—WWWHM01T‘t4+flItfl.tiifl±*(tiltABSTRACTInformationtechnologyisregardedasthelifelineofthefinancialindustry,overthepast10years,inChina,theinformationtechnologyofinsuranceindustryhasbeenintheacceleration.Thelargeinsurancecompanies,suchasthePeople’sInsuranceCompanyofChina,theLifeInsuranceCompanyofChina,thePingAnInsuranceCompanyofChina,andthenewsmallandmediuminsurancecompaniessparenoeffortininformationtechnology.Frombusinessdatatoknowledge-basedtechnology,thedevelopmentofdecisionsupportsystemthatbasedondatamininganddatawarehouse,inthenextfewyears,willbesoughtafterbyinsurancecompanies.Thisarticlefocusedonthedesignandimplementationofdecisionsupportsysteminlifeinsurancesales,andtheresearchofdecisionsupportsystemtechnology.BasedontheanalysisofdevelopmentstatusquoandtrendsofinsuranceindustryinformationtechnologyinChina,inthispaper,itputsforwardtheoveralldesignandimplementationofdecisionsupportsysteminlifeinsurancesales,thenthefamilyplansystemisintroducedasanexampleofdecisionsupportsysteminlifeinsurancesales.Inthispaper,themainresearchandinnovationsummarizedasfollows:1.BasedonthecurrentLifeinsurancebusinesssystem,itmakestheoveralldesignoflifedecisionsupportsysteminlifeinsurancesales,anditproposesthesystemframework.2.Accordingtothesystemframework,itputsforwardthedesignandimplementationoftheonlineanalyticalprocessingsystem,customerrelationshipmanagementsystemandsalesmanagementsystem.3.ThecustomerserviceandsupportfunctionsofCustomerrelationshipmanagementsystemisachievedasystemasthefamilyplansystem,throughthissystem,customerscanmakedecisiontobuyproducts.Keywords:decisionsupport,lifeinsurance,model,sales,familyplansystemVIZ}F4TII