制药行业生物制剂研发方案第一章引言.....................................................................................................................................31.1生物制剂概述...................................................................................................................31.2研发背景与意义...............................................................................................................3第二章市场调研与分析.................................................................................................................42.1生物制剂市场现状...........................................................................................................42.1.1市场规模.......................................................................................................................42.1.2市场结构.......................................................................................................................42.1.3市场分布.......................................................................................................................42.2竞争对手分析...................................................................................................................42.2.1主要竞争对手...............................................................................................................42.2.2竞争策略.......................................................................................................................52.3市场需求分析...................................................................................................................52.3.1疾病谱变化...................................................................................................................52.3.2政策支持.......................................................................................................................52.3.3市场潜力.......................................................................................................................52.3.4市场竞争格局..........................................................