目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc349222315"一、网站简介PAGEREF_Toc349222315\h1HYPERLINK\l"_Toc349222316"二、市场环境分析PAGEREF_Toc349222316\h1HYPERLINK\l"_Toc349222317"（一）婚恋市场分析PAGEREF_Toc349222317\h1HYPERLINK\l"_Toc349222318"（二）企业自身分析PAGEREF_Toc349222318\h1HYPERLINK\l"_Toc349222319"（三）机会PAGEREF_Toc349222319\h1HYPERLINK\l"_Toc349222320"三、网站设计方案PAGEREF_Toc349222320\h2HYPERLINK\l"_Toc349222321"（一）网站总体设计思路PAGEREF_Toc349222321\h2HYPERLINK\l"_Toc349222322"（二）网站面向客户的主要功能介绍PAGEREF_Toc349222322\h2HYPERLINK\l"_Toc349222323"1.会员信息登录PAGEREF_Toc349222323\h2HYPERLINK\l"_Toc349222324"2.爱情检索PAGEREF_Toc349222324\h2HYPERLINK\l"_Toc349222325"3.会员信息扩展功能PAGEREF_Toc349222325\h2HYPERLINK\l"_Toc349222326"4.爱情特性定义PAGEREF_Toc349222326\h3HYPERLINK\l"_Toc349222327"5.美丽邂逅PAGEREF_Toc349222327\h3HYPERLINK\l"_Toc349222328"6.会员站内交互PAGEREF_Toc349222328\h3HYPERLINK\l"_Toc349222329"7.博客功能PAGEREF_Toc349222329\h3HYPERLINK\l"_Toc349222330"8.虚拟服务类功能PAGEREF_Toc349222330\h3HYPERLINK\l"_Toc349222331"（三）网站内部的主要功能介绍PAGEREF_Toc349222331\h4HYPERLINK\l"_Toc349222332"1.管理员帐号和管理员设置PAGEREF_Toc349222332\h4HYPERLINK\l"_Toc349222333"2.网站的验证系统PAGEREF_Toc349222333\h4HYPERLINK\l"_Toc349222334"3.会员日常行为约束PAGEREF_Toc349222334\h4HYPERLINK\l"_Toc349222335"四、市场定位与竞争策略PAGEREF_Toc349222335\h4HYPERLINK\l"_Toc349222336"（一）目标市场定位与客户需求分析PAGEREF_Toc349222336\h4HYPERLINK\l"_Toc349222337"（二）市场总体评估及战略目标PAGEREF_Toc349222337\h5HYPERLINK\l"_Toc349222338"（三）竞争分析及主要竞争策略PAGEREF_Toc349222338\h5HYPERLINK\l"_Toc349222339"1.竞争优势PAGEREF_Toc349222339\h5HYPERLINK\l"_Toc349222340"2.网站的劣势和相关对策PAGEREF_Toc349222340\h6HYPERLINK\l"_Toc349222341"3.竞争策略PAGEREF_Toc349222341\h6HYPERLINK\l"_Toc349222342"（四）市场营销方案PAGEREF_Toc349222342\h6HYPERLINK\l"_Toc349222343"1.盈利模式PAGEREF_Toc349222343\h6HYPERLINK\l"_Toc349222344"2.会员收费PAGEREF_