目录一、内容简介.......................................................................................................1(一）背景与意义..............................................................................................................1(二）方案设计..................................................................................................................1（三）方案实施..................................................................................................................51.市场目标群体...........................................................................................................52.目标市场分析...........................................................................................................53.市场推广...................................................................................................................6二、产品分析........................................................................................................6（一）设计理念..................................................................................................................61.从目标人群出发.......................................................................................................62.突出主题...................................................................................................................63.从当地旅游资源.......................................................................................................6（二）旅游线路各节点特色..............................................................................................61.住宿特色...................................................................................................................62.餐饮特色...................................................................................................................63.活动特色...................................................................................................................7三、设计总结.............................................................................................